Director, Access Strategy & Marketing

Ladders; United States; Remote; USD 201,000 - 251,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive cash compensation and long

Job summary

Ladders seeks a Director of Access Strategy & Marketing to shape market access messaging and initiatives for a leading Pharmaceuticals & Biotech portfolio. This remote role collaborates with national accounts, field leadership, and internal teams to deliver evidence-based materials and compliant programs that strengthen payer access.

The position guides launch readiness, customer insights, and internal education to position products effectively with payers and organized providers.

Qualifications

• Bachelor’s degree required.
• 10+ years of experience in Marketing, Product Planning, and/or Managed Care.
• Experience in new product launches, including strategy development and tactical execution.
• Strong understanding of the access landscape across market access stakeholders.
• Experience developing co-positioning strategies across multiple assets and portfolio tradeoffs.
• Excellent organizational skills and ability to prioritize and deliver results on time.
• Strong verbal and written communication skills.
• Ability to travel up to 25%.

Responsibilities

• Lead development and execution of access marketing strategies aligned with priorities.
• Set messaging and materials for payers, PBMs, IDNs, GPOs, and other decision-makers.
• Influence evidence plans and translate into messages communicating portfolio value.
• Develop customer insights plan and translate insights into strategy and materials.
• Direct compliant marketing tactics for GPOs and organized providers.
• Lead pull-through and training for market access initiatives.
• Guide educational initiatives to strengthen understanding of market access programs.

Skills

Marketing strategy experience

Cross-functional collaboration

Strategic messaging

Storytelling and client communication

Organization and prioritization

Interpersonal communication

Market access knowledge

Education

Bachelor's degree

Job description

For our client, we are seeking a Director, Access Strategy & Marketing to join the team of a leader in the Pharmaceuticals & Biotech space.
This role will shape and execute market access marketing strategies that support portfolio objectives and cross-functional priorities across a complex healthcare stakeholder environment. The Director will partner closely with national accounts, field leadership, and internal stakeholders to develop compelling value messages, evidence-driven materials, and compliant programs that strengthen access for the organization’s products. This position will also help guide launch readiness, customer insights, and internal education to improve how the portfolio is positioned with payers and organized providers.
Location: Remote
Compensation: $201,000 – $251,000 annually

Responsibilities

• Lead the development and execution of access marketing strategies aligned with cross-functional priorities and portfolio objectives
• Set direction and develop value proposition messaging and materials tailored to payers, PBMs, IDNs, GPOs, channel partners, and other decision-makers
• Influence clinical, economic, and real-world evidence plans and translate them into compelling messages that communicate portfolio value and address stakeholder evidence needs
• Develop and execute a customer insights plan and partner with national accounts and field leadership to translate customer insights into strategy and materials
• Direct compliant marketing tactics for GPOs and organized providers across relevant channels
• Lead pull-through and training for materials and market access initiatives
• Guide educational initiatives that strengthen internal and external understanding of market access programs

Qualifications

• Bachelor’s degree required
• 10+ years of experience in Marketing, Product Planning, and/or Managed Care
• Experience in new product launches, including strategy development and tactical execution
• Strong understanding of the access landscape across all market access stakeholders
• Prior experience developing co-positioning strategies across multiple assets and identifying portfolio tradeoffs
• Excellent organizational skills and ability to prioritize and effectively deliver results within established timelines
• Strong interpersonal skills, including verbal and written communication
• Ability to travel up to 25%

Benefits

• Remote work flexibility with preference for candidates near headquarters in Redwood City, CA
• Competitive cash compensation and robust equity awards
• Strong benefits package, including significant learning and development opportunities

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.