Direct-View LED Sales & Business Growth Manager

BOE Technology Group; Santa Clara (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

BOE America, the U.S. subsidiary of BOE Technology Group, is seeking a Technical Sales and Business Development Manager to grow the direct-view LED business in the United States, focusing on COB and COG modules.

The role targets display brands and regional system integrators, distributors, and project-oriented companies, handling both component and cabinet-based solutions, while coordinating with China-based factories.

Qualifications

• Bachelor's degree in engineering, business, marketing, or a related field.
• At least five years of experience in direct-view LED, SMD LED displays, LED display systems, electronic components, or a related industry.
• Experience working with LED display brands, system integrators, distributors, contractors, or installation companies.
• Experience developing new business and managing a sales pipeline.
• Experience working with factories, engineering teams, quotations, production schedules, delivery, and customer follow-up.
• Ability to communicate with both technical and commercial customer contacts.
• Strong follow-up, negotiation, and project-coordination skills.
• Ability to work independently and coordinate effectively with teams in China.
• Experience with international logistics, cross-border shipments, customs, or import processes is preferred.
• Mandarin Chinese is preferred.
• Willingness to travel domestically and internationally.

Responsibilities

• Identify and develop customers for COB, COG, and related direct-view LED products.
• Build relationships with LED brands, regional system integrators, distributors, contractors, and project-oriented companies.
• Understand customer applications, technical requirements, project pipelines, purchasing processes, branding needs, and schedules.
• Present COB and COG modules, standard LED cabinets, and related display solutions.
• Coordinate with our business units and factories in China on product selection, technical feasibility, customization, quotations, samples, production planning, quality, delivery, and logistics.
• Support customized module opportunities from initial inquiry through technical evaluation, development, sample approval, and production.
• Support standard cabinet opportunities from customer introduction and quotation through order, delivery, and project completion.
• Manage the U.S. sales pipeline, forecasts, quotations, opportunities, and order follow-up.
• Participate in customer visits, trade shows, demonstrations, industry events, and project meetings.
• Monitor competitors, market pricing, project trends, customer requirements, and regional opportunities.
• Support commercial discussions and coordinate payment, delivery, warranty, service, and contract-related requirements.
• Own customer relationships and project coordination from the U.S. side.
• Coordinate with internal teams and external partners when projects involve international transportation, customs, import requirements, tariffs, duties, or delivery issues.
• Follow up on customer issues after delivery and coordinate support with the appropriate teams.
• Communicate customer and market feedback to our business units and factories in China.
• Travel domestically and internationally as required.

Skills

LED sales

Sales pipeline

Relationship building

Negotiation

Project coordination

Independent work

Travel willingness

Cross-functional collaboration

Education

Bachelor's degree in engineering, business, marketing, or related field

Job description

BOE America, the U.S. subsidiary of BOE Technology Group, is seeking a Technical Sales and Business Development Manager to grow the direct-view LED business in the United States, focusing on COB and COG modules.

The role targets display brands and regional system integrators, distributors, and project-oriented companies, handling both component and cabinet-based solutions, while coordinating with China-based factories.