Direct-Response Creative Strategist

Prosana; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A dynamic agency, working with fast-growing DTC brands, is seeking a Direct-Response Creative Strategist. In this remote contractor role, you'll influence client performance by leading creative campaigns, analyzing ad performance, and collaborating with a high-performing team. Ideal candidates will have experience in direct-response marketing and a knack for turning insights into captivating content.

Benefits

Fully remote position

Flexible work schedule

Performance-based bonuses

Growth opportunities

Qualifications

• 1-2+ years in creative strategy or direct-response marketing.
• Experience with DTC or fast-scaling eCom brands.
• Fluent in English, both written and spoken.

Responsibilities

• Ideate, script, and lead creative campaigns impacting client performance.
• Research product positioning and customer avatars.
• Analyze performance data and optimize creatives.

Skills

Creative strategy

Data analysis

Collaboration

Effective communication

Insight development

AI tool usage

Tools

Slack

Frame.io

Meta Ads Manager

Google Suite

ChatGPT

Midjourney

Job description

Imagine building ad concepts that drive millions in revenue. Ads that stop the scroll, spark attention, and convert at scale. That’s the impact you’ll have as a Direct-Response Creative Strategist on this high-performing creative team.

This agency works with fast-scaling DTC brands like Dore & Rose, Try Rosabella, Meroda Cosmetics and Hike Footwear, delivering ad creatives that don't just look good but actually perform. They’re looking for a Creative Strategist who can turn insights into irresistible hooks and briefs that guide video editors to top-performing results.

YOUR MISSION

To ideate, script, and lead creative campaigns that directly impact client performance. You’ll be the strategic mind behind the most successful videos, owning the full funnel of research, concepting, briefing, and analyzing results to optimize performance.

You’ll collaborate with Creative Strategists, Editors, and Client Teams to create ad concepts that scale.

This is a contractor role with flexible hours, giving you the opportunity to collaborate with a global team and work from anywhere in the world.

WHAT’S IN IT FOR YOU

• A fully remote position with a flexible work schedule, perfect for those who value autonomy, and the ability to be hybrid if you prefer spending time the office - which is in the heart of Vilnius

• Opportunity for rapid growth and professional development in a collaborative, young team environment

• Involvement in a mission-driven agency that values responsiveness, innovation, and a proactive approach

• Performance-based bonus opportunities (% of client retainers after test phase)

• Collaborate with a world-class team of editors, designers, and strategists

WHAT YOU’RE GETTING INTO

• Research product positioning, customer avatars, offers, competitors, and reviews to extract winning angles and ideas

• Script and brief performance-driven UGC and voiceover creatives tailored for Meta and TikTok

• Develop creative strategies and testing plans mapped to funnel stages (TOF, MOF, BOF)

• Create clear and structured creative briefs for editors, designers, and UGC creators

• Lead and document creative ideation sprints, including regular Friday feedback loops to review data and optimize creative based on real results.

• Analyze performance data (hook rate, CTR, CPA, thumb stop rate, etc.) and iterate top-performing creatives weekly

• Collaborate directly with client strategists and media buyers to align creative with campaign outcomes

• Prepare shotlists and guide content production with detailed documentation and direction

• Attend client and internal team meetings, provide feedback to editors/designers, and track project progress in Asana

• Use tools like Slack, Frame.io, Meta Ads Manager, Google Suite, and AI tools (ChatGPT, Midjourney, etc.) for ideation and execution

WHO YOU ARE

• Experienced: Minimum of 1-2+ years in a creative strategy, direct-response marketing, or content-led performance role. Ideally within DTC, agency, or a fast-scaling eCom brand.

• Data-Led: You understand ad performance metrics, know how to analyze them, and translate learnings into creative decisions.

• Creative & Structured: You think in hooks and story arcs, but also build clean, clear briefs and systems for editors to follow.

• Insight-Driven: You have a strong instinct for what makes people click. You can pull angles from customer reviews, Reddit threads, or competitor ads in minutes.

• AI Experience: Fluent in using AI tools like ChatGPT, Midjourney, Claude, and others for concepting, research, and ideation. You understand how to prompt for script variants, hooks, and visual references, and you use AI to boost speed and creativity.

• Excellent Communicator: You’re fluent in English (written and spoken) and can deliver your vision clearly and convincingly.

• Team-First: You collaborate well, give feedback, and thrive in a high-performance environment where everyone contributes.

WHAT SUCCESS LOOKS LIKE

• 30 Days: You’ve onboarded, written your first briefs, and started testing new creative angles

• 60 Days: Your creatives are generating insights and producing early wins for clients

• 90 Days: You’ve helped scale winning concepts and are seen as a go-to for high-performing ideas