PH Creative Strategist – Direct Response Video Ads

Pearl West; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading eCommerce team is seeking a Creative Strategist to produce high-impact video ads. The role requires a blend of storytelling and data analysis to drive performance. Ideal candidates will have experience in direct response marketing and media buying, thriving in a collaborative environment while managing multiple creative projects.

Qualifications

• 3+ years in direct response or performance creative strategy role.
• Strong copywriting skills for VSLs and UGC ads.

Responsibilities

• Craft direct response scripts with strong hooks and CTAs.
• Source and manage content creators for timely delivery.

Skills

Copywriting

Storyboarding

Creative Metrics

Performance Strategy

Tools

Notion

ClickUp

AI tools

Job description

Company Overview
We’re a lean, data-driven eCommerce team that thrives on performance and creative experimentation. Operating across multiple product categories and platforms, we specialize in scaling brands through compelling content, sharp copy, and high-converting creatives. Every idea we launch is backed by testing, metrics, and iteration. If you’re energized by direct response marketing, love a good A/B test, and want your creative work to drive revenue — you’ll feel right at home with us.

Role Overview
We’re looking for a Creative Strategist with at least 3+ years of experience to lead the production of direct-response-style video ads that deliver real results. This is a full-time, fully remote role for someone with a proven background in direct response, creative production, and media buying strategy.

The ideal candidate knows how to blend persuasive storytelling with performance data, work closely with creators and editors, and bring fresh, test-worthy ideas to life. Familiarity with motion graphics workflows, Notion, ClickUp, and AI tools is a must — we’re scaling fast and need someone who can systematize, analyze, and optimize creative output across multiple brands.

Key Responsibilities
️ Write High-Converting Video Scripts – Craft direct response scripts with strong hooks, tight storytelling, and compelling CTAs
Create Briefs for Creators & Designers – Deliver clear, actionable briefs tailored to brand tone, platform formats, and campaign objectives
Source, Negotiate & Collaborate with UGC Creators – Find and manage content creators, ensuring timely and quality content delivery
Analyze Creative Performance – Use data from Meta, YouTube, Applovin, and Snapchat to iterate on creatives and boost hit rate
Storyboard and Conceptualize Creatives – Plan visual narratives and work with motion editors to bring ads to life
Pitch New Creative Ideas Weekly – Lead ideation for new angles, formats, and hooks to test across platforms
️ Implement Creative Systems & Use AI Tools – Leverage Notion, ClickUp, and AI-powered tools to streamline processes and scale output
Collaborate Cross-Functionally – Partner with media buyers, editors, and brand teams to align messaging with performance goals

Key Performance Indicators (KPIs)
Creative Volume: Brief and produce 15–20 unique creative tickets per week, each with multiple variation angles
Hit Rate: % of creatives that meet key campaign metrics such as ROAS, CPA, and engagement benchmarks
CTR Improvement: Drive click-through rate increases across Meta, YouTube, Applovin, and other platforms
Creative Iteration: Rapidly test, refine, and relaunch creative based on data insights — quality at scale

Required Skills & Qualifications

Must-Have Skills:
3+ years in a direct response or performance creative strategy role
Strong copywriting skills for VSLs, UGC ads, and scroll-stopping hooks
Proficient in storyboarding, scripting, and concept development
Deep understanding of creative metrics and how they impact media buying
Experienced in using Notion, ClickUp, and AI tools to manage creative workflows
Familiar with video editing/motion graphics pipelines and editor collaboration
Background in media buying or working closely with paid ad teams

Nice-to-Have Skills:
Experience managing freelancers and UGC creators
Knowledge of ad creative trends for TikTok, Meta, YouTube, etc.
Understanding of compliance and ad platform policies

Who Should Apply?
Apply if you:

• Have led or contributed to creative strategies that scaled brands from 0 to 7–8 figures

• Thrive on pitching new angles and iterating based on real campaign performance

• Know how to blend data, psychology, and storytelling into performance-driven video ads

• Are highly organized, self-directed, and results-focused

Do not apply if:

• You have no experience scaling brands or creatives from zero to 7–8 figures

• You’re a non-native English speaker and struggle to write high-performing ad copy

• You have less than 3 years in creative strategy or performance creative work

• You lack experience working with top direct response brands or high-volume campaigns

• You’ve never worked in eCommerce or performance marketing environments

Compensation & Work Environment
Work Arrangement: Full-time, fully remote
Salary: Competitive, based on experience
Flexibility: High autonomy and ownership of your workflow
Team Culture: Collaborative, performance-obsessed, and feedback-driven
Growth: Learn directly from senior marketing, creative, and media buying leads

Application Process

1. Submit your resume and portfolio showcasing relevant scripts, ad examples, and results

2. Initial interview with the HR Team

3. Creative assessment to evaluate process and concept thinking

4. Final interview with the Hiring Manager