Direct Marketing Data & Analytics Manager

170 815 Entertainment, LLC; United States; Vor Ort; USD 80.000 - 117.000; Vollzeit

Benefits dieser Stelle

Benefits package

Zusammenfassung

Hard Rock Casino Rockford seeks a data-driven analyst to support Direct Marketing initiatives. You will gather data, run queries, and prepare data for vendors to drive strategic decisions.

Responsibilities include developing segmentation models, creating and distributing marketing reports, ensuring data quality across databases, and training staff on analytic tools. Experience in gaming is preferred and a 21+ age requirement applies.

Qualifikationen

• Associate or Bachelor’s Degree preferred.
• Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Board.
• Must be twenty-one (21) years of age.
• Willing to work holidays and weekends, as well as flexible shifts.
• Prior experience in the Gaming industry preferred.

Aufgaben

• Create and modify database queries to extract data for direct marketing programs.
• Develop and maintain database segmentation models.
• Create, manage and distribute direct marketing reports.
• Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists.
• Assist with data hygiene efforts and NCOA processes.
• Train others on analytic programming tools and methods.

Kenntnisse

Data analysis

SQL queries

Attention to detail

Communication skills

Ausbildung

Associate/Bachelor's degree preferred

Tools

SQL Server Management Studio

Microsoft Excel

Microsoft Word

Microsoft Access

PowerPoint

Tableau

BI tools

Kiosk / CMP / EBS

Jobbeschreibung

Hard Rock Casino Rockford seeks a data-driven analyst to support Direct Marketing initiatives. You will gather data, run queries, and prepare data for vendors to drive strategic decisions.

Responsibilities include developing segmentation models, creating and distributing marketing reports, ensuring data quality across databases, and training staff on analytic tools. Experience in gaming is preferred and a 21+ age requirement applies.