Direct Marketing Campaign Manager - 3694844

Lighthouse Technology Services, Inc; Buffalo (NY); Hybrid; USD 73,000 - 80,000; Full time

Job summary

Lighthouse Technology Services, Inc. is seeking a seasoned Direct Marketing Campaign Manager for a 12+ month contract-to-hire role in Buffalo, NY. You will lead end-to-end direct mail campaigns across multiple product lines and collaborate with analytics, brand, email, web, and CX teams.

Required are 5+ years in client-facing or agency settings, direct mail expertise in financial services, strong vendor management, and proficiency with Jira/Workfront/Ziflow. Hybrid work model included.

Qualifications

• End-to-end direct mail channel experience from strategic planning through campaign execution and delivery.
• 5+ years managing marketing campaigns in client-facing or agency environments with direct mail expertise.
• Direct mail campaign experience in lending, mortgage, credit card acquisition, or related financial services products.
• Strong vendor management skills with proven ability to oversee production efficiency and campaign quality.
• Proficiency in campaign testing methodologies, DM best practices, and performance optimization strategies.
• Experience with project management tools such as Jira, Workfront, or Ziflow for workflow and capacity management.
• Exceptional communication skills with ability to manage stakeholder expectations and cross-functional collaboration.
• Analytical mindset balanced with creative execution capabilities to drive both strategy and implementation.

Responsibilities

• Lead end-to-end direct mail campaigns from strategy development through final execution for business-line partners.
• Develop data-driven campaign recommendations aligned to business objectives and organizational growth targets.
• Support lending, mortgage, or business banking partners across quarterly, trigger-based, and always-on campaign initiatives.
• Manage 22 large-scale direct mail campaigns annually across multiple product lines and campaign models.
• Collaborate cross-functionally with analytics, data, brand, email, web, and customer experience teams.
• Oversee vendor relationships and manage all production and project management details through delivery.
• Drive continuous improvement of campaign performance through testing, optimization, and best practice implementation.
• Utilize insights and analytics to identify next-best product opportunities and campaign strategies.
• Consult with business-line marketing teams to elevate strategic thinking and increase channel output.
• Ensure flawless campaign execution while managing evolving priorities across multiple concurrent projects.

Skills

Campaign management

Direct mail

Vendor management

Testing methodologies

Data-driven decisions

Cross-functional collaboration

Communication skills

Analytical mindset

Project management

Tools

Jira

Workfront

Ziflow

Job description

Lighthouse Technology Services is partnering with our client to fill their Direct Marketing Campaign Manager position! This is a 12+ month contract-to-hire opportunity and will be hybrid in Buffalo, New York. This role will be a W2 employee of Lighthouse Technology Services. No C2C or subcontracting arrangements will be considered.

What You'll Be Doing:

• Lead end-to-end direct mail campaigns from strategy development through final execution for business-line partners
• Develop data-driven campaign recommendations aligned to business objectives and organizational growth targets
• Support lending, mortgage, or business banking partners across quarterly, trigger-based, and always-on campaign initiatives
• Manage 22 large-scale direct mail campaigns annually across multiple product lines and campaign models
• Collaborate cross-functionally with analytics, data, brand, email, web, and customer experience teams
• Oversee vendor relationships and manage all production and project management details through delivery
• Drive continuous improvement of campaign performance through testing, optimization, and best practice implementation
• Utilize insights and analytics to identify next-best product opportunities and campaign strategies
• Consult with business-line marketing teams to elevate strategic thinking and increase channel output
• Ensure flawless campaign execution while managing evolving priorities across multiple concurrent projects

What You'll Need to Have:

• 5+ years managing marketing campaigns in client-facing or agency environments with direct mail expertise
• End-to-end direct mail channel experience from strategic planning through campaign execution and delivery
• Direct mail campaign experience in lending, mortgage, credit card acquisition, or related financial services products
• Strong vendor management skills with proven ability to oversee production efficiency and campaign quality
• Proficiency in campaign testing methodologies, DM best practices, and performance optimization strategies
• Experience with project management tools such as Jira, Workfront, or Ziflow for workflow and capacity management
• Exceptional communication skills with ability to manage stakeholder expectations and cross-functional collaboration
• Analytical mindset balanced with creative execution capabilities to drive both strategy and implementation

Pay Range: $53-58+/hr