Direct Mail Campaign Lead - Hybrid, Buffalo

Lighthouse Technology Services, Inc; Buffalo (NY); Hybrid; USD 73,000 - 80,000; Full time

Job summary

Lighthouse Technology Services, Inc. is seeking a seasoned Direct Marketing Campaign Manager for a 12+ month contract-to-hire role in Buffalo, NY. You will lead end-to-end direct mail campaigns across multiple product lines and collaborate with analytics, brand, email, web, and CX teams.

Required are 5+ years in client-facing or agency settings, direct mail expertise in financial services, strong vendor management, and proficiency with Jira/Workfront/Ziflow. Hybrid work model included.

Qualifications

• End-to-end direct mail channel experience from strategic planning through campaign execution and delivery.
• 5+ years managing marketing campaigns in client-facing or agency environments with direct mail expertise.
• Direct mail campaign experience in lending, mortgage, credit card acquisition, or related financial services products.
• Strong vendor management skills with proven ability to oversee production efficiency and campaign quality.
• Proficiency in campaign testing methodologies, DM best practices, and performance optimization strategies.
• Experience with project management tools such as Jira, Workfront, or Ziflow for workflow and capacity management.
• Exceptional communication skills with ability to manage stakeholder expectations and cross-functional collaboration.
• Analytical mindset balanced with creative execution capabilities to drive both strategy and implementation.

Responsibilities

• Lead end-to-end direct mail campaigns from strategy development through final execution for business-line partners.
• Develop data-driven campaign recommendations aligned to business objectives and organizational growth targets.
• Support lending, mortgage, or business banking partners across quarterly, trigger-based, and always-on campaign initiatives.
• Manage 22 large-scale direct mail campaigns annually across multiple product lines and campaign models.
• Collaborate cross-functionally with analytics, data, brand, email, web, and customer experience teams.
• Oversee vendor relationships and manage all production and project management details through delivery.
• Drive continuous improvement of campaign performance through testing, optimization, and best practice implementation.
• Utilize insights and analytics to identify next-best product opportunities and campaign strategies.
• Consult with business-line marketing teams to elevate strategic thinking and increase channel output.
• Ensure flawless campaign execution while managing evolving priorities across multiple concurrent projects.

Skills

Campaign management

Direct mail

Vendor management

Testing methodologies

Data-driven decisions

Cross-functional collaboration

Communication skills

Analytical mindset

Project management

Tools

Jira

Workfront

Ziflow

Job description

Lighthouse Technology Services, Inc. is seeking a seasoned Direct Marketing Campaign Manager for a 12+ month contract-to-hire role in Buffalo, NY. You will lead end-to-end direct mail campaigns across multiple product lines and collaborate with analytics, brand, email, web, and CX teams.

Required are 5+ years in client-facing or agency settings, direct mail expertise in financial services, strong vendor management, and proficiency with Jira/Workfront/Ziflow. Hybrid work model included.