Dir, Social Media

Adobe; San Francisco (CA); On-site; USD 146,000 - 268,000; Full time

Job summary

Adobe is seeking a Director of Adobe Express Social Strategy in San Francisco, responsible for shaping social marketing initiatives across platforms. This leader will implement strategies to enhance brand visibility, collaborate with various teams, manage budgeting, and foster creativity within a dynamic team.

Qualifications

• Proven experience in social media strategy and program management, preferably in a leadership role.
• Deep understanding of social media platforms, trends, and audience engagement.
• Ability to lead, inspire, and develop a high-performing team.

Responsibilities

• Develop and implement comprehensive social marketing programs with cross-functional teams.
• Drive platform/channel strategies to maximize audience engagement across various social media.
• Coordinate influencer marketing strategies to amplify campaigns.

Skills

Social media strategy

Program management

Data-driven insights

Communication skills

Leadership

Analytical mentality

Education

BA/BS degree

Job description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Director of Adobe Express Social Strategy is a subject matter authority and leader responsible for shaping cohesive social marketing vision for Express that spans owned, earned, paid, and influencer channels with the goal of making Express known across social platforms as the go-to creative tool for creating standout content quickly and easily.

This role partners collaborator teams to seamlessly integrate social-first programs into broader marketing objectives, ensuring impactful product launches, audience engagement, impactful programs and activations, and measurable results. The Director is also responsible for leading Express influencer marketing, setting benchmarks for performance and fostering collaborations that amplify brand visibility. Critical components of this role are guiding a dynamic team, running budgets, and staying at the forefront of social media trends to maintain Adobe Express's leadership in the digital world.

What you’ll do:

• Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, and Community.
• Serve as the primary point of contact for integrating social strategies into larger marketing plans.
• Drive platform/channel strategies to achieve brand consistency and maximize audience engagement across platforms such as Instagram, X/Twitter, LinkedIn, Pinterest, Meta, TikTok, and YouTube.
• Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use.
• Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts.
• Coordinate influencer marketing strategies, cultivating relationships with key creators to amplify campaigns; Establish and uphold standard process for influencer management, including contracting, scope, and performance measurement.
• Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and business impact.
• Lead and mentor a team, fostering a culture of creativity, partnership, and accountability.
• Supervise social media and influencer budgets, ensuring efficient allocation to achieve campaign goals.
• Stay ahead of social media trends and platform innovations to keep Adobe Express top of mind for social audiences.

What you need to succeed:

• BA/BS degree perferred or equivalent work experience
• Proven experience in social media strategy and program management, preferably in a leadership role.
• Deep understanding of social media platforms, trends, and audience engagement tactics.
• Strong communication and partnership skills to align cross-functional teams and collaborators.
• Demonstrated expertise in overseeing budgets and using data-driven insights for performance optimization.
• Ability to lead, inspire, and develop a high-performing team.
• Analytical mentality with the ability to measure, interpret, and act on performance metrics.
• Forward-thinking approach to identifying and using emerging social media trends and technologies.

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 03/11/2025 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $146,300 -- $267,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

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