Dir. Sales, DtC & Amazon (Americas)

iRobot Corporation; United States; Remote; USD 137,000 - 196,000; Full time

Job summary

iRobot Corporation seeks a Director of Sales, DTC & Amazon, Americas to lead the owned direct-to-consumer business and Amazon sales across the Americas, focusing on the United States and Canada. You will drive profitable growth, customer experience, and digital commerce performance for iRobot.com, Amazon, and emerging platforms.

The role requires 8+ years in DTC/e-commerce with hands-on leadership and a strong track record in revenue and market-share growth.

Qualifications

• Bachelor's degree in business, marketing, e-commerce, finance, or related field.
• 8+ years in DTC, e-commerce or digital sales, including NA e-commerce ops.
• Proven ownership of revenue, GMV, profitability or customer growth targets.
• Experience leading cross-functional digital commerce teams at strategic and hands-on levels.
• Hands-on with Shopify or Amazon, including advertising, promos and ops.
• Strong understanding of NA consumer behavior, digital merchandising and CRM.

Responsibilities

• Lead Americas DTC and Amazon revenue, GMV, profitability, market share, and customer growth.
• Develop and execute commercial, promotional, and product launch plans across DTC and Amazon.
• Manage Amazon relationships, catalog health, content quality, and digital shelf execution.
• Improve traffic, conversion, AOV, retention, and advertising efficiency.
• Coordinate DTC and Amazon plans for assortment, pricing, promotions, inventory, and launches.
• Build and lead a high-performing digital commerce team of 4–5 people.
• Provide visibility to leadership on risks, opportunities, and performance.

Skills

DTC Leadership

E-commerce Strategy

Cross-functional Leadership

Analytical Skills

Negotiation

Executive Presentation

Education

Bachelor's degree in business

Tools

Shopify

Amazon Advertising

Job description

Salary Range: $137,000.00 - $196,000.00

Introduction The Director of Sales, DTC & Amazon, Americas leads iRobot's owned direct-to-consumer business and Amazon sales across the Americas, with primary focus on the United States and Canada. The role is accountable for profitable growth, channel execution, customer experience, and digital commerce performance across iRobot.com, Amazon, and relevant emerging commerce platforms. Reporting to the Head of Sales, Americas, this leader manages an integrated DTC and e-commerce team of approximately 4-5 employees and serves as a key connection between the Americas organization and global digital commerce teams. The ideal candidate balances strategic commercial ownership with hands-on execution across revenue, profitability, traffic, conversion, assortment, pricing, promotions, inventory, launches, and operational issue resolution.

What You Will Do:

• DTC & Amazon Commercial Leadership Lead the Americas DTC business across iRobot.com, Shopify, TikTok, and other owned or emerging digital commerce platforms.
• Own annual and quarterly DTC and Amazon revenue, GMV, profitability, market share, customer growth, and channel performance objectives.
• Develop and execute commercial, promotional, seasonal, peak-period, and new product launch plans across DTC and Amazon.
• Lead Amazon customer planning, negotiations, retail and advertising relationships, Prime events, catalog health, content quality, product availability, ratings and reviews, and digital shelf execution.
• Improve traffic, conversion, average order value, customer acquisition, retention, repeat purchase, advertising efficiency, merchandising performance, and customer experience.
• Coordinate DTC and Amazon assortment, pricing, promotions, media, inventory, and launch plans while maintaining appropriate channel differentiation.
• Team Leadership & Operating Rhythm Lead and integrate DTC, Amazon, e-commerce operations, merchandising, and supporting capabilities into one coordinated digital commerce team of approximately 4-5 employees.
• Define team responsibilities, KPIs, decision rights, workflows, business reviews, dashboards, trading routines, and issue-resolution processes.
• Develop team capabilities and build a fast, accountable, collaborative, and results-oriented culture.
• Build talent and succession plans, establish individual development priorities, and effectively manage external agencies, technology partners, and service providers.
• Merchandising, Inventory & Operations Planning, Analytics & Cross-Functional Collaboration Own annual, quarterly, monthly, and peak-period business planning for DTC and Amazon, translating regional revenue, profit, and market share objectives into executable channel plans.
• Use data, scorecards, reporting routines, and performance reviews to identify gaps, diagnose root causes, prioritize actions, and improve results.
• Provide clear visibility to leadership on commercial risks, upside opportunities, investment needs, required decisions, business performance, priorities, and outlook.
• Serve as the key Americas commercial connection to global DTC and digital commerce teams, translating global priorities and capabilities into executable Americas plans.
• Partner with Marketing, Product, Finance, Supply Chain, Operations, Customer Experience, Legal, IT, Performance Marketing, CRM, Brand Marketing, and headquarters teams to deliver channel objectives.
• Provide consumer, customer, and competitive insights to inform portfolio, pricing, promotional, media, technology, inventory, and supply decisions.

To Be Successful You Will Have:

• Bachelor's degree or above in business, marketing, e-commerce, finance, or a related field.
• 8+ years of progressive experience in DTC, e-commerce, digital commerce, sales, or customer management, including at least three years managing e-commerce operations in North America.
• Proven ownership of meaningful revenue, GMV, profitability, market share, or customer-growth targets.
• Demonstrated experience leading cross-functional digital commerce teams and operating effectively at both strategic and hands-on execution levels.
• Hands-on experience with Shopify, Amazon, or similar commerce platforms, including knowledge of Amazon retail, advertising, marketplace, promotional, and operational environments.
• Strong understanding of North American consumers, digital merchandising, performance marketing, CRM, fulfillment, customer experience, and e-commerce operating models.
• Strong analytical, commercial, financial, leadership, negotiation, executive presentation, business-planning, and cross-functional communication skills.
• Preferred experience includes consumer electronics, smart home, robotics, appliances, connected devices, durable consumer goods, owned DTC plus Amazon, global or Asia-based headquarters, subscriptions, replenishment, accessories, or recurring-revenue models.
• Fluent business English required; Mandarin Chinese is a plus.
• Based in Seattle, WA.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of any additional employment visas at this time.

iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 50 million robots worldwide. iRobot's product portfolio features technologies and advanced concepts in cleaning, mapping and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live.

iRobot stands firmly against racial discrimination and social injustice. At our company, everyone has a voice and we are committed to equality, inclusiveness, respect and kindness.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, disability status, age, marital status, protected veteran status, or other characteristics protected by law.

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