Dir, CRM & Sales Enablement

Aflac; Trenton (NJ); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Aflac Columbus is seeking a Director of CRM & Sales Enablement to lead customer relationship management initiatives and drive sales enablement across the organization. The role emphasizes executive engagement, governance, and cross-functional collaboration to enhance broker and customer experiences.

The position requires deep insurance knowledge, strong presentation skills, and the ability to manage complex programs within a hybrid/remote work design across the continental US.

Qualifications

• Experience presenting to executive leadership, governance committees, and boards.
• Strong working knowledge of product portfolio, systems, and processes in group insurance.
• Experience with customer experience transformation and engagement capabilities.
• Deep understanding of B2B2C distribution, underwriting, and insurance lifecycle.
• Regulatory knowledge related to insurance industry.

Responsibilities

• Support CRM, sales enablement, and customer engagement strategies.
• Lead initiatives to improve customer acquisition, retention, and broker engagement.
• Identify opportunities to improve processes through automation and innovation.
• Develop governance and prioritization practices with cross-functional partners.
• Lead continuous improvement of sales enablement processes and tools.
• Collaborate with Sales, Marketing, Customer Experience, and Technology to meet business needs.

Skills

Executive presentation

CRM platforms

Sales enablement

Strategic planning

Relationship building

Education

Bachelor's Degree in a relevant field

Tools

CRM platforms

Job description

The Company: Aflac Columbus

The Location:

Trenton, NJ, US, 08608

The Division: PLADS

Job Id: 10106

Opportunity:

PLADS- Director, CRM & Sales Enablement

Salary Range:

$150,000 to $200,000

Job Posting End Date:

November 13, 2026

We’ve Got You Under Our Wing

We are the duck. We develop and empower our people, cultivate relationships, give back to our community, and celebrate every success along the way. We do it all… The Aflac Way.

Aflac, a Fortune 500 company, is an industry leader in voluntary insurance products that pay cash directly to policyholders and one of America's best-known brands. Aflac has been recognized as Fortune’s 50 Best Workplaces for Diversity and as one of World’s Most Ethical Companies by Ethisphere.com.

Our business is about being there for people in need. So, ask yourself, are you the duck? If so, there’s a home, and a flourishing career for you at Aflac.

Work Designation.

Depending on your location within the continental US, this role may be hybrid or remote.

• If you live within 50 miles of the Aflac offices located in Columbus, GA or Columbia, SC, this role will be hybrid. This means you will be expected to work in the office for at least 60% of the work week. You will work from your home (within the continental US) for the remaining portion of the work week. Details of this schedule will be discussed with your leadership.
• If you live more than 50 miles from the Aflac offices located in Columbus, GA or Columbia, SC, this role will be remote. This means you will be expected to work from your home, within the continental US. If the role is remote, there may be occasions that you are requested to come to the office based on business need. Any requests to come to the office would be communicated with you in advance.

What does it take to be successful at Aflac?

• Acting with Integrity
• Communicating Effectively
• Pursuing Self-Development
• Serving Customers
• Supporting Change
• Supporting Organizational Goals
• Working with Diverse Populations
• Acting as a Champion for Change
• Demonstrating Initiative
• Developing Talen
• Managing Performance

What does it take to be successful in this role?

• Experience/Knowledge in the Group Insurance business
• Experience presenting to executive leadership, governance committees, and boards.
• Strong working knowledge of Aflac Group product portfolio, systems, operational process and industry practices
• Experience with customer experience transformation customer engagement capabilities.
• Deep understanding of B2B2C distribution models, underwriting dependencies, and the lifecycle of insurance.
• Strong knowledge of federal, state, and local regulatory and industry requirements, and standard concepts, practices, and procedures as they relate to the insurance industry
• Solid technical understanding of implementing services with third party platforms
• Excellent presentation, oral, written, and interpersonal communications skills to effectively interact with internal and external customers
• Strong problem solving, negotiation, and time management skills
• Ability to establish and develop effective relationships with internal and external partners
• Broad knowledge of Aflac products and systems related to enrollment facilitation
• Strong knowledge of assigned CRM platforms and their technical capabilities for Aflac’s products
• Strong experience building business cases, investment prioritization and executive portfolio governance.

Education & Experience Required

• Bachelor's Degree Experience Job Related field
• 10+ years of professional job-related work experience with 5+ years management experience plus monitoring or directing strategic planning initiatives
• experience in CRM product management, sales enablement, or revenue operations

Or an equivalent combination of education and experience

Travel

Less than or equal to 10 percent

Principal Duties & Responsibilities

• Support the execution of customer relationship management, sales enablement, and customer engagement strategies aligned with organizational objectives.
• Lead business initiatives that enhance customer acquisition, retention, broker engagement, sales effectiveness, operational efficiency, and customer experience.
• Identify opportunities to improve business processes, workflows, and enablement capabilities through automation, innovation, and operational improvements.
• Develop recommendations to leadership regarding capability enhancements, process improvements, and future business needs.
• Help establish governance processes and operating practices that support consistent decision making, prioritization, and execution.
• Partner with leaders across Sales, Marketing, Customer Experience, Operations, Finance, Legal, Compliance, and Technology to identify business needs and support strategic objectives.
• Translate business requirements into actionable plans, ensuring alignment between operational needs and supporting capabilities.
• Foster collaboration across business functions to drive consistent experiences for brokers, customers, policyholders, and internal stakeholders.
• Facilitate cross-functional meetings, governance forums, and working sessions to support initiative planning, execution, and issue resolution.
• Serve as a key liaison between business stakeholders and shared service partners to support successful delivery of business priorities.
• Lead the execution and continuous improvement of sales enablement processes, tools, reporting, and operational support models.
• Identify operational, service, process, and capability gaps impacting business performance and coordinate corrective actions with appropriate stakeholders.