Digital Web Communications Strategist & Experience Architect

Patent and Trademark Office; Alexandria (VA); On-site; USD 88,000 - 130,000; Full time

Job summary

The United States Patent and Trademark Office seeks a professional to develop and execute web communications strategies, identify customer segments, and enhance digital engagement with accessible information.

Ideal candidates will analyze web analytics, usability data, and customer feedback to improve online information delivery and publish content that maintains quality messaging across platforms.

Qualifications

• Specialized experience must be equivalent to at least the next lower grade level in the federal service.
• Experience developing and executing web communications strategies to support communication goals and improve the customer experience online.
• Experience analyzing website traffic statistics, usability-testing data, customer feedback, and other web analytics and making recommendations.

Responsibilities

• Develop and execute web communications strategies to support communication goals and improve the customer experience online.
• Analyze website traffic statistics, usability-testing data, customer feedback, and other web analytics to improve information delivery to customers.
• Publish and maintain web content to ensure content quality and consistent customer messaging.

Job description

The United States Patent and Trademark Office seeks a professional to develop and execute web communications strategies, identify customer segments, and enhance digital engagement with accessible information.

Ideal candidates will analyze web analytics, usability data, and customer feedback to improve online information delivery and publish content that maintains quality messaging across platforms.