Web Communications Strategist

U.S. Department of Commerce; Alexandria (VA); On-site; USD 95,000 - 130,000; Full time

Job summary

United States Patent and Trademark Office, Office of the Deputy Commissioner for Trademark Examination Policy, seeks a professional to develop and execute trademark web communication strategies. The role focuses on identifying customer segments, enhancing digital engagement, and delivering clear, accessible information through online channels.

Qualified applicants must meet OPM standards, including specialized experience, and meet eligibility requirements by the closing date.

Qualifications

• Specialized experience must be equivalent to at least the next lower grade level (GS-12).
• Experience developing and executing web communications strategies to support goals and improve online experience.
• Experience analyzing website traffic, usability data, feedback, and analytics to improve information delivery.

Responsibilities

• Develop and execute web communications strategies to support communication goals and improve the customer experience online.
• Analyze website traffic statistics, usability-testing data, and customer feedback to improve online information delivery.
• Publish and maintain web content to ensure quality and consistent customer messaging.

Skills

Web communications strategy

Web analytics

Content publication

Job description

This position is located in the United States Patent and Trademark Office, Office of the Deputy Commissioner for Trademark Examination Policy. The position develops and executes trademark web communication strategies to identify customer segments, improve digital engagement, and support delivery of clear, accessible information through effective online communication. You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions.

Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. o be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For this position, the next lower grade level is a GS-12.

Specialized experience for this position includes:

• Experience developing and executing web communications strategies to support communication goals and improve the customer experience online;
• Experience analyzing website traffic statistics, usability-testing data, customer feedback, and/or other web analytics and making recommendations for improving the delivery of information to customers; AND
• Experience executing the development and/or publication of web content to maintain content quality and consistent customer messaging.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.