Digital Communications Strategist — Web & Content

U.S. Department of Commerce; Alexandria (VA); On-site; USD 95,000 - 130,000; Full time

Job summary

United States Patent and Trademark Office, Office of the Deputy Commissioner for Trademark Examination Policy, seeks a professional to develop and execute trademark web communication strategies. The role focuses on identifying customer segments, enhancing digital engagement, and delivering clear, accessible information through online channels.

Qualified applicants must meet OPM standards, including specialized experience, and meet eligibility requirements by the closing date.

Qualifications

• Specialized experience must be equivalent to at least the next lower grade level (GS-12).
• Experience developing and executing web communications strategies to support goals and improve online experience.
• Experience analyzing website traffic, usability data, feedback, and analytics to improve information delivery.

Responsibilities

• Develop and execute web communications strategies to support communication goals and improve the customer experience online.
• Analyze website traffic statistics, usability-testing data, and customer feedback to improve online information delivery.
• Publish and maintain web content to ensure quality and consistent customer messaging.

Skills

Web communications strategy

Web analytics

Content publication

Job description

United States Patent and Trademark Office, Office of the Deputy Commissioner for Trademark Examination Policy, seeks a professional to develop and execute trademark web communication strategies. The role focuses on identifying customer segments, enhancing digital engagement, and delivering clear, accessible information through online channels.

Qualified applicants must meet OPM standards, including specialized experience, and meet eligibility requirements by the closing date.