Digital Strategy & Reputation Lead

Socket.dev; Saint Paul (MN); On-site; USD 120,000 - 165,000; Full time

Job summary

Fairview seeks a Manager, Digital Strategy & Reputation to lead the organization’s digital presence across social channels, newsroom/blogs, and external platforms, ensuring consistency, quality, and impact.

The role partners with External Communications to translate storytelling priorities into platform strategy, governance, and measurable performance, safeguarding the organization’s reputation while driving audience engagement.

Qualifications

• BA in communications or related field, or equivalent experience.
• Experience shaping digital strategy across multiple channels.
• Ability to translate storytelling into digital execution.

Responsibilities

• Translate enterprise storytelling into cohesive digital presence.
• Lead digital governance, publishing standards, and platform optimization.
• Oversee social listening and real-time monitoring for risks.
• Partner with leadership to drive audience engagement and performance.

Skills

Digital strategy

Social media governance

Social listening

Analytics insights

Editorial judgment

Cross-functional leadership

Content strategy

Platform optimization

Education

BA in Communications/PR/Marketing

MA in Communications/PR/Marketing

Tools

Sprout Social

CMS platforms

SEO tools

Job description

Fairview seeks a Manager, Digital Strategy & Reputation to lead the organization’s digital presence across social channels, newsroom/blogs, and external platforms, ensuring consistency, quality, and impact.

The role partners with External Communications to translate storytelling priorities into platform strategy, governance, and measurable performance, safeguarding the organization’s reputation while driving audience engagement.