Digital Strategy Manager

Lincoln Military Housing; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Willow Bridge Property Company is seeking a Manager of Digital Strategy to lead digital marketing initiatives. The ideal candidate will collaborate with marketing and operations teams, analyze campaign performance, and provide strategic recommendations to enhance profitability. This role requires a strong knowledge of digital advertising and SEO best practices, along with proficiency in Google Analytics and related tools. Join a dynamic team and contribute to innovative digital strategies in a fast-paced environment.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k)

Career Development Opportunities

Qualifications

• Strong knowledge of digital advertising strategies.
• Experience with analytics and problem solving.
• Ability to manage multiple priorities and deadlines.

Responsibilities

• Develop digital strategies to achieve marketing goals.
• Support Regional Marketing teams with setup and optimization.
• Measure performance of digital marketing campaigns.

Skills

Digital Advertising Strategies

SEO Best Practices

Analytics

Problem Solving

Team Collaboration

Tools

Google Analytics

Google Tag Manager

Google Search Console

Job description

Overview

If you love making people feel at home, you’ll love working at Willow Bridge Property Company. Whether you’re just starting your career or joining later in your journey, we’re eager to help you find your perfect fit. Willow Bridge is a full-service residential property company with deep roots in the industry. Since our early days as Lincoln Property Company, we set the standard of excellence for multifamily operators and developers. Active in more than 75 markets in the U.S., Willow Bridge oversees over 180,000 apartment units and has $3B in owned assets under management.

Willow Bridge is currently hiring for an experienced Manager of Digital Strategy. We are looking for an entrepreneurial-minded person who enjoys building relationships with their team and with customers. Does that sound like you? Become part of the Willow Bridge family and grow your career path today.

Responsibilities

The Digital Strategy Manager is a high-impact role working cross-functionally with marketing and operations teams to develop digital strategies to achieve their digital marketing goals. This role will report to the Director of Digital Strategy and will be responsible for several aspects of digital strategy from setup and onboarding to reporting. They will analyze campaign performance and marketing investment, identify actionable business insights and business risks as well as provide strategic recommendations to maximize profit contribution for owner initiatives.

Responsibilities:

• Support core initiatives to drive daily performance by assisting with implementation of digital strategies. This includes and is not limited to providing necessary access, tracking and ensuring all strategies are set up to Willow Bridge standards.
• Support Regional Marketing teams by setting up Google Analytics, Google Tag Manager and Google Search Console to Willow Bridge standards.
• Execute on SEO initiatives, including site audits, schema implementation and local listing development and optimization.
• Measure and assess performance of digital marketing campaigns against KPIs to provide feedback and assist in the implementation optimizations.
• Support Director of Digital Strategy with data collection, data entry and cleaning, and analysis to identify key insights and communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
• In collaboration with Director of Digital Strategy, provide data support to marketing to ensure collaborative efforts are data driven and continuously improving.

Qualifications

Qualifications:

• Strong knowledge of paid search, social, display, email and other digital advertising strategies.
• Working knowledge of SEO best practices and implementation.
• Mastery in Google Analytics.
• Experience with Google Tag Manager and Google Search Console platforms.
• Experience with in-depth analytics and problem solving with the ability to think strategically and be execution oriented.
• An entrepreneurial spirit with the desire to work hands-on in a performance based, fast-paced environment.
• Ability to work effectively with multiple teams/departments, manage multiple priorities and deadlines and have the ability to work independently or as part of a team.

Benefits:

Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.