Digital Strategy Leader (Paid Social & Growth)

AIDS Healthcare Foundation; Los Angeles (CA); On-site; USD 75,000 - 82,000; Full time

Job summary

AIDS Healthcare Foundation in Los Angeles is seeking a Manager of Digital Strategy to lead digital advertising initiatives and align campaigns with business goals. You will own paid social and mobile campaigns from planning to optimization, partner with Creative, Media, Web, Social, and Marketing teams, and ensure campaigns deliver measurable results and strong user experiences.

This role emphasizes data-driven decision making and a passion for improving the online experience for patients and

Responsibilities

• Strategize, plan, execute, and optimize digital advertising campaigns.
• Manage paid social and mobile campaigns from planning through optimization.
• Improve website experiences to boost engagement and conversions.
• Collaborate with Creative, Media, Web, Social, and Marketing teams and external agencies.
• Provide website development support through audits and UX improvements.

Skills

Digital advertising

Paid social

Mobile advertising

UX improvements

Performance analytics

Job description

AMAZING INDIVIDUALS WORKING FOR POSITIVE PEOPLE at AIDS Healthcare Foundation!

Does the idea of doing something that really makes a difference in people's lives while being well-compensated intrigue you? Are you looking to work for an organization that encourages growth and success from each and every one of its employees?

If so, AIDS Healthcare Foundation is the place for you!

Founded in 1987, AIDS Healthcare Foundation is the largest specialized provider of HIV/AIDS medical care in the nation. Our mission is to provide cutting edge medicine and advocacy, regardless of ability to pay. Through our healthcare centers, pharmacies, health plan, research and other activities, AHF provides access to the latest HIV treatments for all who need them.

AHF's core values are:

• Value Employees
• Respect for Diversity
• Nimble
• Fight for What's Right

Please review our Advocacy page for the latest news on how AHF is Fighting for What's Right! Advocacy News.

Benefits at AHF

AHF offers comprehensive benefits to help our employees do and be their very best! These benefits are intended to enhance employee physical, financial, spiritual and professional health.

Contribution Profile

The Manager of Digital Strategy contributes to AHF by strategizing, planning, executing, and optimizing additional digital advertising campaigns as assigned. The Manager of Digital Strategy will manage paid social and mobile advertising campaigns from planning through optimization, turning campaign goals into results. The Manager of Digital Strategy will also be responsible for spotting opportunities to tighten the link between our ads and our website experiences, working with the Web Team on UX improvements that boost engagement and conversions. The ideal candidate is a hands-on digital marketer who loves the craft of digital advertising, thrives on performance data, and is passionate about doing work that makes a meaningful impact.

The Manager of Digital Strategy enhances the reputation of AHF by managing AHF’s digital advertising strategy which includes paid social and mobile (app-based) advertising. Reporting to the Director of Media Planning, they'll help develop digital campaigns across channels and make sure every dollar works hard and delivers measurable results. As needed, they will also provide website development support by conducting audits and identifying opportunities to improve the overall user experience.

You will be a passionate advocate for our top initiatives.

To be successful as a Manager of Digital Strategy it is crucial to ensure that the AHF Core Values and Mission stay top of mind with all that you do. At AHF we are nimble and able to adapt in a dynamic environment to assist in providing the best experience for our clients and workplace for our employees.

AHF has a collaborative organizational structure where staff are accountable to multiple leaders.

The Manager of Digital Strategy will work as a part of a close-knit team to shape digital strategies that reach the right audiences on the right platforms. This role partners closely with Creative, Media, Web, Social Media, and Marketing teams, as well as external agencies and vendors, to define campaign objectives and develop impactful advertising assets. They will also collaborate with regional teams to understand local market priorities and recommend effective digital strategies and media solutions. The Manager of Digital Strategy will be aresource on paid social and digital strategy, platforms, targeting, measurement, and best practices.

AHF Commitment

We at AIDS Healthcare Foundation believe that each individual is entitled to equal employment opportunities without regard to race, color, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status or disability. The right of equal employment opportunity extends to recruiting, hiring selection, transfer, promotion, training and all other conditions of employment. AHF will consider qualified applicants with criminal histories in a manner consistent with the requirements of the ordinance.

Compensation

$75,000 - $82,000

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