Digital Strategy Lead - Social Content & Video

University of Missouri System; Columbia Township (MO); On-site; USD 55,000 - 68,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plan

Paid time off

Educational fee discounts

Job summary

The University of Missouri Student Affairs Marketing & Communications is seeking a proactive, detail-oriented Digital Strategy Manager who thrives in a collaborative, agile environment. This role bridges executive vision and digital execution, ensuring our storytelling, tone, and brand voice are consistent across all channels and accessible to the student community.

You will lead content creation and videography for social media, supervise a digital content strategist and marketing photographer,

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• At least 3 years of experience in communications or marketing.
• Higher education or brand guideline experience is a plus.

Responsibilities

• Direct digital strategy and social content calendar alignment.
• Supervise and mentor a digital content strategist and marketing photographer.
• Oversee analytics, reporting, and data-driven improvements.
• Produce and manage social and video content with timelines.

Skills

Messaging strategy

Paid digital marketing

Social media strategy

Leadership

Brand guidelines

Education

Bachelor's degree or equivalent

Tools

Brandwatch

Job description

The University of Missouri Student Affairs Marketing & Communications is seeking a proactive, detail-oriented Digital Strategy Manager who thrives in a collaborative, agile environment. This role bridges executive vision and digital execution, ensuring our storytelling, tone, and brand voice are consistent across all channels and accessible to the student community.

You will lead content creation and videography for social media, supervise a digital content strategist and marketing photographer,