Digital Strategy & Community Engagement Lead

ACLU of Louisiana; New Orleans (LA); Hybrid; USD 65,000 - 85,000; Full time

Job summary

ACLU of Louisiana seeks a Digital Strategist to strengthen our digital presence and connect people with civil rights work. This full-time, hybrid role in New Orleans reports to the Communications Director and will lead digital planning, content creation, social media management, website updates, and event promotion.

The ideal candidate combines strong writing and storytelling with a deep commitment to engaging diverse Louisiana communities, especially communities of color.

Qualifications

• Two years or more of relevant experience in digital communications (professional, freelance, or volunteer).
• Experience creating content for social media, email, and websites.
• Excellent writing and editing skills with ability to explain complex issues clearly.
• Strong interpersonal skills and ability to work with clients and community members respectfully.
• Proficiency with Canva and creating visually engaging graphics aligned with brand.
• Experience using social media management tools, email platforms, CMS, and analytics to improve results.
• Demonstrated ability to engage diverse communities and collaborate across backgrounds.
• Strong organization and ability to manage multiple deadlines and priorities.
• Commitment to civil rights and the mission of the ACLU of Louisiana.

Responsibilities

• Develop and execute digital plans to advance legal, advocacy, development, and education priorities.
• Manage a coordinated content calendar across social media, email, and website; select channels and timing for campaigns.
• Coordinate digital outreach with coalition partners and community organizations to amplify campaigns.
• Monitor digital trends and analyze reach, engagement, and website traffic to inform recommendations.
• Assist Communications Director with paid digital advertising campaigns within approved budgets.
• Create content for social media, email, and websites tailored to each platform.

Skills

Digital strategy

Content creation

Writing/editing

Social media management

Project management

Canva

Communication

Community engagement

Analytics

Collaboration

Education

Bachelor's degree in communications/public relations/marketing

Tools

Canva

Email marketing platforms

Website CMS

Analytics tools

Job description

ACLU of Louisiana seeks a Digital Strategist to strengthen our digital presence and connect people with civil rights work. This full-time, hybrid role in New Orleans reports to the Communications Director and will lead digital planning, content creation, social media management, website updates, and event promotion.

The ideal candidate combines strong writing and storytelling with a deep commitment to engaging diverse Louisiana communities, especially communities of color.