Digital Strategy Architect — HealthTech Growth

ModMed; United States; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, dental & vision benefits

401(k) with company match

Generous PTO and parental leave

Life and disability insurance

Tuition reimbursement & LinkedIn Learn

Hybrid / remote flexibility

Dog-friendly HQ and wellness spaces

Job summary

ModMed is seeking a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, content, and media channels. You’ll bridge data insights with strategy, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences.

You’ll build holistic journey strategies, then translate analytics into measurable business growth, partnering across paid media, email, events, and content to align full-funnel marketing.

Qualifications

• Bachelor's degree required.
• 5+ years in digital marketing or digital strategy.
• Proven B2B and SaaS marketing experience, healthcare exp. preferred.
• Strong understanding of SEO, paid media, social, email, and web content.
• Ability to translate data into clear strategic recommendations.
• Excellent communication, presentation, and cross-functional PM skills.
• Willingness to travel domestically ~10–15%.

Responsibilities

• Develop integrated digital customer journeys aligned to business goals.
• Combine web analytics, heatmaps, and A/B testing to identify drivers.
• Leverage AI tools while adding human context for actionable recommendations.
• Collaborate with paid media, email, events, and content teams across campaigns.
• Improve site architecture, landing pages, personalization, and conversion paths.
• Establish KPIs, ROI frameworks, and testing roadmaps.
• Monitor trends in search, social, healthcare tech, UX and AI usage.

Skills

Digital marketing

Digital strategy

B2B SaaS marketing

SEO

Paid media

Social media

Email marketing

Analytics

Conversion optimization

Communication

Cross-functional PM

AI capabilities

Travel readiness

Education

Bachelor's degree

Tools

Web analytics tools

A/B testing platforms

Heatmaps

AI-enabled insights tools

Job description

ModMed is seeking a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, content, and media channels. You’ll bridge data insights with strategy, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences.

You’ll build holistic journey strategies, then translate analytics into measurable business growth, partnering across paid media, email, events, and content to align full-funnel marketing.