Digital Strategy & Activation Lead

Publicis Media; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Benefits offered by this job

Exposure to diverse client portfolio

Training and development opportunities

Access to Publicis Groupe benefits

Job summary

Apex, Publicis Groupe’s futures marketplace, is seeking a Specialist within the Digital Strategy & Activation Team in Chicago. The role focuses on developing teams, negotiating with media partners, and managing mid-level accounts to drive client campaigns.

You will contribute to campaign activation, pricing, and performance optimization, leveraging Salesforce and Excel to deliver accurate results across a diverse client portfolio.

Qualifications

• 2-5 years of relevant professional experience.
• Basic understanding of media investment and the media landscape.
• Experience in Agency Planning/Investment, Media Sales, Consulting, and/or Media Client‑Side environments.
• Working knowledge of Salesforce and Microsoft Office Suite, with advanced proficiency in Excel preferred.
• Strong media financial acumen required.
• Business financial acumen preferred.

Responsibilities

• Develop teams and talent, defining roles and workflows.
• Train and develop Senior Associates and Associates.
• Deliver value proposition through meetings with media partners and vendors.
• Negotiate deal structures and support RFP processes for mid-level accounts.
• Execute campaign management, delivery, and client-facing media plans with accuracy.

Skills

Media investment understanding

Agency planning

Salesforce

Excel

Financial acumen

Office suite proficiency

Tools

Salesforce

Microsoft Office

Job description

Apex, Publicis Groupe’s futures marketplace, is seeking a Specialist within the Digital Strategy & Activation Team in Chicago. The role focuses on developing teams, negotiating with media partners, and managing mid-level accounts to drive client campaigns.

You will contribute to campaign activation, pricing, and performance optimization, leveraging Salesforce and Excel to deliver accurate results across a diverse client portfolio.