Digital Strategist, Content Strategy

Ampcus, Inc; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Ampcus Inc. seeks a senior Content Strategy consultant to shape how content personalizes user experiences for B2B and B2C clients. You will partner with the UX team to discover and define content roles, and drive strategic roadmaps across channels, content development, and governance.

You will persuade senior executives, translate findings into compelling narratives, and guide production processes while collaborating with the AEM platform and Adobe tools to deliver customer value.

Qualifications

• BA/BS degree or 6 years progressive content strategy experience.
• Experience in a digital agency, strategy consulting, or technology company.
• Strong proficiency in AEM and content management workflows.
• Experience with Adobe Creative Cloud and related UX tools is a plus.

Responsibilities

• Lead discovery and strategic analysis for content's role in UX.
• Develop and guide content strategy across marketing, channels, and production processes.
• Synthesize findings into strategic narratives for senior client leadership.
• Engage executives with an effective, results-driven communication style.
• Collaborate with cross-functional AEM teams to address challenges during development.
• Act as a thought leader and educator to the client teams.

Skills

Content strategy

Stakeholder management

Executive presence

Client-facing collaboration

Education

BA/BS degree or 6 years experience

Tools

AEM

Adobe Creative Cloud

Adobe Marketing Cloud

Job description

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

We are looking for a professional with an expert-level background in Content Strategy to be part of our Digital Performance Strategy team. This individual will have a high degree of initiative, a strategic approach, and a deep understanding of how content is the key to personalizing user experiences.

This senior consultant will be working with a variety of B2B & B2C customers across industry verticals. This individual will have a very broad range of consultative skills: to persuade and educate at executive levels, to collaborate and solve problems at the mid-level, while still being able to get involved at the finest level of detail when it comes to migration planning, tagging strategies, and defining production processes.

The right person will have a well-developed point-of-view on how context, content, and personalization come together across the Adobe platform.

• Possess an informed vision for effective content organizations - people, process, and governance - to help Adobe's customers align their teams toward business objectives, and recommend roadmaps and component programs to accomplish that vision.
• With the UX team, drive discovery, research, and analysis for the role content plays in the overall user experience, identifying and supplying prescriptive design recommendations to improve and deliver value to the customer.
• Develop strategies and experiences in the following functional areas: content marketing, channel strategy, content assessment, content development and syndication, content operations and velocity, componentizing content and optimizing sites, content creation and asset storage processes.
• Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership.
• Have a strong executive presence and interpersonal skills, with ability to engage and inspire senior executives.
• Ability to negotiate quickly through technical or other challenges during development, in deep partnership with our cross-functional AEM technical team.
• Be a thought leader and educator on cross-functional teams, delivering clear, effective guidance, with a focus on customer value delivery.
• Demonstrated ability to work effectively as a contractor inside of cross-functional teams where individual has also been required to be client-facing.

Basic Qualifications

• Relevant BA/BS degree in a related field or 6 years of progressive experience in content strategy and content production.
• Work experience in a digital agency, strategy consulting organization, content-or ecommerce-focused organization, marketing department, or leading technology company.
• Strong proficiency in AEM and content management tools and workflows.
• In-depth experience within Adobe Creative Cloud or comparable User Experience Tools, Adobe Marketing Cloud experience is a plus.

Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.