Digital Strategist, Content Strategy

Ampcus Inc; New York (NY); On-site; USD 110,000 - 165,000; Full time

Job summary

Ampcus Inc is seeking a senior Content Strategy consultant to guide personalization and content governance for diverse B2B and B2C clients. The role focuses on migration planning, tagging strategies, and production workflows, collaborating with cross-functional teams to align content with business goals.

The ideal candidate will have deep Adobe platform experience, strong executive presence, and the ability to influence at the highest levels while delivering practical, measurable outcomes.

Qualifications

• Requires BA/BS in a related field or 6 years progressive experience in content strategy.
• Experience in a digital agency, strategy consulting, or technology company with content focus.
• Strong proficiency in AEM and content management tools/workflows.

Responsibilities

• Lead content strategy initiatives for B2B & B2C clients across industries.
• Present strategic narratives to executive-level stakeholders.
• Collaborate with UX and cross-functional teams on discovery, research, and recommendations.
• Define production processes, governance, and roadmaps for content programs.
• Advise on migration planning, tagging, and site optimization strategies.
• Act as a thought leader and educator for client teams and contractors.

Skills

Content strategy

Executive presence

Stakeholder management

Consultative approach

Migration planning

Tagging strategies

Production processes

Cross-functional collaboration

UX guidance

Education

BA/BS or 6 years content strategy experience

Tools

AEM

Adobe Creative Cloud

Adobe Marketing Cloud

Job description

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

We are looking for a professional with an expert-level background in Content Strategy to be part of our Digital Performance Strategy team. This individual will have a high degree of initiative, a strategic approach, and a deep understanding of how content is the key to personalizing user experiences.

This senior consultant will be working with a variety of B2B & B2C customers across industry verticals. This individual will have a very broad range of consultative skills: to persuade and educate at executive levels, to collaborate and solve problems at the mid-level, while still being able to get involved at the finest level of detail when it comes to migration planning, tagging strategies, and defining production processes.

The right person will have a well-developed point-of-view on how context, content, and personalization come together across the Adobe platform.

• Possess an informed vision for effective content organizations - people, process, and governance - to help Adobe’s customers align their teams toward business objectives, and recommend roadmaps and component programs to accomplish that vision.


• With the UX team, drive discovery, research, and analysis for the role content plays in the overall user experience, identifying and supplying prescriptive design recommendations to improve and deliver value to the customer.


• Develop strategies and experiences in the following functional areas: content marketing, channel strategy, content assessment, content development and syndication, content operations and velocity, componentizing content and optimizing sites, content creation and asset storage processes.


• Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership.


• Have a strong executive presence and interpersonal skills, with ability to engage and inspire senior executives.


• Ability to negotiate quickly through technical or other challenges during development, in deep partnership with our cross-functional AEM technical team.


• Be a thought leader and educator on cross-functional teams, delivering clear, effective guidance, with a focus on customer value delivery.


• Demonstrated ability to work effectively as a contractor inside of cross-functional teams where individual has also been required to be client-facing.

Basic Qualifications

• Relevant BA/BS degree in a related field or 6 years of progressive experience in content strategy and content production.


• Work experience in a digital agency, strategy consulting organization, content-or ecommerce-focused organization, marketing department, or leading technology company.


• Strong proficiency in AEM and content management tools and workflows.


• In-depth experience within Adobe Creative Cloud or comparable User Experience Tools, Adobe Marketing Cloud experience is a plus.

Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.