Digital Strategist | Charlotte, NC

The Matlen Silver Group, Inc.; Charlotte (NC); On-site; USD 99,000 - 106,000; Full time

Benefits offered by this job

Health, vision, and dental insurance (

401(k) plan (employee contributions)

Job summary

The Matlen Silver Group, Inc. is seeking an AI Digital Strategist to lead digital discovery initiatives in Charlotte, NC. This contract role focuses on SEO, content optimization, and AI-powered search experiences with a collaborative team across content, technology, design, and analytics.

The role requires 5+ years in digital strategy and strong communication skills to influence stakeholders. W2 candidates only; USC/GC restricted.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or related field or equivalent experience.
• 5+ years of experience in digital strategy, SEO, digital marketing, website optimization, content strategy, user experience, or related disciplines.
• Strong knowledge of SEO, digital marketing, web analytics, content optimization, and AI-powered search experiences.
• Experience leading complex digital initiatives or cross-functional workstreams across content, technology, design, analytics, and stakeholders.
• Ability to identify market trends, evolving search behaviors, competitive opportunities, and emerging technologies for discoverability strategies.
• Strong communication and influencing skills to translate complex concepts into actionable recommendations for diverse audiences.
• Proven ability to lead through influence and foster collaboration in a matrixed environment.
• Proficiency with Excel and PowerPoint for performance data, business cases, and executive presentations.

Responsibilities

• Lead the AI Discoverability Pod and coordinate workstreams across content, tech, design, and analytics.
• Develop and optimize digital discovery strategies and content across search and AI-powered experiences.
• Drive collaboration with stakeholders and external SEO/AI agency to measure and improve outcomes.
• Translate insights into executive-ready recommendations and business cases.

Skills

Digital strategy

SEO

Web analytics

Content optimization

Cross-functional leadership

Market trends

Executive communication

Excel/PowerPoint

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or related field

Tools

Excel

PowerPoint

Job description

Digital Strategist | Charlotte, NC (BH-110872)

Location Charlotte, United States Sector IT Salary $72.00 to $77.00 per hour

Job Title: A.I Digital Strategist

Duration: 4 months+, Extensions in 2027 and potential to convert to full-time

Location: Charlotte, NC

Required Pay Scale: $72-$77/hr W2 only, No C2C

***Due to client requirements this role is only open to USC or GC candidates***

Job Summary: The AI Discoverability Pod establishes a coordinated operating model, bringing together content, tech, design, corp comm, etc. to execute work across priority workstreams.The pod will consist of 14 specialized contractors dedicated to increasing the visibility and presence across AI-powered search and chatbot experiences. The team will work in close partnership with stakeholders and our external SEO/AI agency to drive strategy, content development, optimization, and measurement.

Must Haves

• 1. Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or a related field, or an equivalent combination of education, training, and experience.
• 2. 5+ years of experience in digital strategy, SEO, digital marketing, website optimization, content strategy, user experience, or related disciplines.
• 3. Strong knowledge of SEO, digital marketing, web analytics, content optimization, and emerging AI-powered search experiences, including an understanding of how content is discovered and surfaced across search engines and answer engines.
• 4. Experience leading complex digital initiatives or cross-functional workstreams, including coordinating efforts across content, technology, design, analytics, and business stakeholders.
• 5. Ability to identify market trends, evolving search behaviors, competitive opportunities, and emerging technologies to inform digital discoverability strategies and business recommendations.
• 6. Strong communication and influencing skills, with the ability to translate complex technical, analytical, or business concepts into actionable recommendations for diverse audiences and senior stakeholders.
• 7. Demonstrated ability to lead through influence, provide guidance to teammates, and foster collaboration across multidisciplinary teams in a matrixed environment.
• 8. Proficiency with Excel and PowerPoint, including analyzing performance data, developing business cases, and creating executive-level presentations and strategic recommendations.

Desired Skills

• 1. Experience using Adobe Analytics or other digital analytics platforms.
• 2. Familiarity with generative AI platforms, AI-powered search experiences, and Answer Engine Optimization (AEO) concepts.
• 3. Experience working with external agencies or vendor partners.
• 4. Experience developing data-driven content, SEO, or digital optimization strategies.
• 5. Financial services or highly regulated industry experience preferred.

About Matlen Silver

Experience Matters. Let your experience be driven by our experience. For more than 40 years, Matlen Silver has delivered solutions for complex talent and technology needs to Fortune 500 companies and industry leaders. Led by hard work, honesty, and a trusted team of experts, we can say that Matlen Silver technology has created a solutions experience and legacy of success that is the difference in the way the world works.

Matlen Silver is an Equal Opportunity Employer and considers all applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, veteran status, the presence of a non-job-related medical condition or disability, or any other legally protected status.

If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at email and/or phone at: [e-mail] // 908-393-8600

At The Matlen Silver Group, W2 employees are eligible for the following benefits:

• Health, vision, and dental insurance (single and family coverage)
• 401(k) plan (employee contributions only)