Digital Storytelling & Media Relations Specialist

NC Lottery; Raleigh (NC); On-site; USD 53,000 - 71,000; Full time

Job summary

North Carolina Education Lottery is seeking a Communications Specialist to craft digital storytelling and manage awareness campaigns for winners. You will produce video stories, design animated graphics, and write for multiple platforms while building media relationships and supporting corporate communications.

The role requires a bachelor’s in communications/marketing/journalism and 1–3 years of experience, with strong writing, on-camera presence, and Adobe Creative Cloud proficiency.

Qualifications

• Bachelor's degree in communications, marketing, or related field such as journalism; 1–3 years’ experience in communications or a related field.
• Knowledge of media relations; ability to write media releases, pitch stories, organize events; build media relationships.
• Ability to convey brand messages on- and off-camera; act as a spokesperson for the brand.
• Ability to present complex information clearly and accessibly.
• Knowledge of media monitoring software; proficiency with Adobe Creative Cloud programs (Photoshop, Premiere Pro, After Effects).
• Experience with email marketing (Constant Contact); skilled video editing and creating animated graphics/GIFs.
• Ability to concept, storyboard, and collaborate with photographers/videographers; conduct interviews for compelling content.
• Familiarity with social media sites and basic Microsoft Office tools.

Responsibilities

• Oversees and generates the lottery’s winner awareness.
• Develops and establishes positive media relations with key media influencers.
• Promotes lottery games and promotions via media releases and online posts in line with brand messaging.
• Conducts internal communications for lottery employees; edits and produces intranet content, LinkedIn and other channels.
• Supports public relations by producing content and messaging.
• Tracks and monitors news media coverage and public perception of the lottery.

Skills

Media relations

Brand messaging

On-camera communication

Spokesperson skills

Video storytelling

Video editing

Adobe Creative Cloud

Photography/VID

Social media management

Email marketing

Content writing

Microsoft Office

Media monitoring software

Education

Bachelor's degree in communications/marketing/journalism

1–3 years in communications or related field

Tools

Adobe Creative Cloud

Photoshop

Premiere Pro

After Effects

Constant Contact

Microsoft Word

Excel

Outlook

PowerPoint

SharePoint

Social media platforms (Facebook, Twitter, YouTube, LinkedIn, Instagram)

Job description

North Carolina Education Lottery is seeking a Communications Specialist to craft digital storytelling and manage awareness campaigns for winners. You will produce video stories, design animated graphics, and write for multiple platforms while building media relationships and supporting corporate communications.

The role requires a bachelor’s in communications/marketing/journalism and 1–3 years of experience, with strong writing, on-camera presence, and Adobe Creative Cloud proficiency.