Communications Specialist

NC Lottery; Raleigh (NC); On-site; USD 53,000 - 71,000; Full time

Job summary

North Carolina Education Lottery is seeking a Communications Specialist to craft digital storytelling and manage awareness campaigns for winners. You will produce video stories, design animated graphics, and write for multiple platforms while building media relationships and supporting corporate communications.

The role requires a bachelor’s in communications/marketing/journalism and 1–3 years of experience, with strong writing, on-camera presence, and Adobe Creative Cloud proficiency.

Qualifications

• Bachelor's degree in communications, marketing, or related field such as journalism; 1–3 years’ experience in communications or a related field.
• Knowledge of media relations; ability to write media releases, pitch stories, organize events; build media relationships.
• Ability to convey brand messages on- and off-camera; act as a spokesperson for the brand.
• Ability to present complex information clearly and accessibly.
• Knowledge of media monitoring software; proficiency with Adobe Creative Cloud programs (Photoshop, Premiere Pro, After Effects).
• Experience with email marketing (Constant Contact); skilled video editing and creating animated graphics/GIFs.
• Ability to concept, storyboard, and collaborate with photographers/videographers; conduct interviews for compelling content.
• Familiarity with social media sites and basic Microsoft Office tools.

Responsibilities

• Oversees and generates the lottery’s winner awareness.
• Develops and establishes positive media relations with key media influencers.
• Promotes lottery games and promotions via media releases and online posts in line with brand messaging.
• Conducts internal communications for lottery employees; edits and produces intranet content, LinkedIn and other channels.
• Supports public relations by producing content and messaging.
• Tracks and monitors news media coverage and public perception of the lottery.

Skills

Media relations

Brand messaging

On-camera communication

Spokesperson skills

Video storytelling

Video editing

Adobe Creative Cloud

Photography/VID

Social media management

Email marketing

Content writing

Microsoft Office

Media monitoring software

Education

Bachelor's degree in communications/marketing/journalism

1–3 years in communications or related field

Tools

Adobe Creative Cloud

Photoshop

Premiere Pro

After Effects

Constant Contact

Microsoft Word

Excel

Outlook

PowerPoint

SharePoint

Social media platforms (Facebook, Twitter, YouTube, LinkedIn, Instagram)

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Communications Specialist

Regular Full-Time Raleigh, NC, US

2 days ago Requisition ID: 1183

Join the N.C. Education Lottery as a Communications Specialist and bring your digital storytelling skills to a mission‑driven organization. You’ll produce video stories, design animated graphics, write for multiple platforms, and manage awareness campaigns for winners. You’ll also build media relationships, support corporate communications, and keep employees connected through engaging internal content. If Adobe Creative Cloud, media pitching, and on‑camera communication are in your wheelhouse, this is your next big win.

Come and develop your career in this fun, friendly, and fast-paced environment! The lottery was recently certified as a Great Place to Work. We have also been named a Best-in-Class Employer by Gallagher.

Veterans, you are encouraged to apply if you meet the requirements of this role!

Responsibilities:

• Oversees and generates the lottery’s winner awareness
• Develops and establishes positive media relations by building relationships with key media influencers
• Promotes lottery games and promotions through media releases to both traditional and new media and directly to the public through posts on online channels in alignment with brand messaging
• Conducts internal communications for lottery employees, editing and producing content for the lottery’s Intranet site, LinkedIn and other channels
• Supports public relations by producing content and messaging
• Tracks and monitors news media coverage and public perception of the lottery

Requirements:

• Bachelor's degree in communications, marketing, or related field such as journalism, and 1 to 3 years’ experience in communications or a related field. A master’s degree will be preferred.
• Knowledge of media relations including the ability to write a media release, pitch a story, organize a media event, and build working relationships with members of the media.
• Ability to effectively communicate a brand message on and off camera when handling media requests.
• Ability to serve as spokesperson for the brand while presenting to civic groups and other organizations.
• Ability to take complicated information and present it in a format that is easy to understand.
• Knowledge of media monitoring software.
• Knowledge of Adobe Creative Cloud programs including Photoshop, Premiere Pro, and After Effects.
• Skill with email marketing programs such as Constant Contact.
• Skilled video editor with the ability to create animated graphics and GIFs.
• Ability to generate a video concept, storyboard it, and work with a photographer/videographer to identify and capture needed shots.
• Ability to conduct an interview and capture compelling content to shape into print and visual stories.
• Knowledge of social media sites: Facebook, Twitter, YouTube, LinkedIn, and Instagram.
• Knowledge of basic Microsoft programs: Word, Excel, Outlook, PowerPoint, and SharePoint.
• Ability to writeeffectivelyfor outlets such as media releases, blogs, social media posts, annual reports, etc.

Hiring Rate: $61,804

Closing Date: October 18, 2026

About the North Carolina Education Lottery

We raise money for a great cause! All of the earnings of the North Carolina Education Lottery go to education. We award on average $10 million a day in prizes. To learn more, visit our website www.nclottery.com .

At the North Carolina Education Lottery, we deal with winners every day: our employees! We offer competitive pay and benefits, flexible schedules, professional development opportunities, casual attire, open communication and a fun work environment.

All employees of the Lottery are expected to support the organization's values (honesty, respect, integrity, and trust) and its commitment to corporate social responsibility (including responsible gaming, environmental awareness, community involvement, etc).