Communications Specialist

North Carolina Education Lottery; Raleigh (NC); On-site; USD 56,000 - 68,000; Full time

Job summary

North Carolina Education Lottery is seeking a Communications Specialist in Raleigh to produce video stories, design graphics, and write for multiple platforms. You will manage awareness campaigns for winners, build media relationships, and support internal communications.

The role emphasizes Adobe Creative Cloud, media pitching, and on‑camera communication. Great Place to Work certification and a dynamic team environment are highlighted. Veterans are encouraged to apply.

Qualifications

• Bachelor's degree in communications, marketing, journalism, or related field with 1–3 years' experience; master's preferred.
• Proven media relations ability: write media releases, pitch stories, organize events, and build media relationships.
• Strong on/off camera brand messaging and spokesperson potential.
• Ability to translate complex information into clear, engaging content.
• Knowledge of media monitoring software and Adobe Creative Cloud suite.
• Experience with email marketing (Constant Contact) and social platforms.
• Proficient video editing and ability to storyboard concepts with photographers.
• Ability to interview and capture compelling content for print and video.
• Familiarity with Facebook, Twitter, YouTube, LinkedIn, and Instagram.
• Strong MS Office skills: Word, Excel, Outlook, PowerPoint, SharePoint.

Responsibilities

• Oversees and generates the lottery’s winner awareness.
• Develops positive media relations with key media influencers.
• Promotes lottery games through media releases across channels.
• Produces internal communications for employees and LinkedIn/intranet content.
• Supports PR by crafting content and messaging.
• Tracks media coverage and public perception of the lottery.

Skills

Media relations

Video editing

Storyboarding

On-camera communication

Written communication

Social media

Adobe Creative Cloud

Constant Contact

Public speaking

Education

Bachelor's degree in communications

1–3 years in communications

Master's degree preferred

Tools

Photoshop

Premiere Pro

After Effects

Constant Contact

SharePoint

Microsoft Word

Microsoft Excel

Microsoft Outlook

Microsoft PowerPoint

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Communications Specialist

Regular Full-Time Raleigh, NC, US

2 days ago Requisition ID: 1183

Join the N.C. Education Lottery as a Communications Specialist and bring your digital storytelling skills to a mission‑driven organization. You’ll produce video stories, design animated graphics, write for multiple platforms, and manage awareness campaigns for winners. You’ll also build media relationships, support corporate communications, and keep employees connected through engaging internal content. If Adobe Creative Cloud, media pitching, and on‑camera communication are in your wheelhouse, this is your next big win.

Come and develop your career in this fun, friendly, and fast-paced environment! The lottery was recently certified as a Great Place to Work. We have also been named a Best-in-Class Employer by Gallagher.

Veterans, you are encouraged to apply if you meet the requirements of this role!

Responsibilities:

• Oversees and generates the lottery’s winner awareness
• Develops and establishes positive media relations by building relationships with key media influencers
• Promotes lottery games and promotions through media releases to both traditional and new media and directly to the public through posts on online channels in alignment with brand messaging
• Conducts internal communications for lottery employees, editing and producing content for the lottery’s Intranet site, LinkedIn and other channels
• Supports public relations by producing content and messaging
• Tracks and monitors news media coverage and public perception of the lottery

Requirements:

• Bachelor's degree in communications, marketing, or related field such as journalism, and 1 to 3 years’ experience in communications or a related field. A master’s degree will be preferred.
• Knowledge of media relations including the ability to write a media release, pitch a story, organize a media event, and build working relationships with members of the media.
• Ability to effectively communicate a brand message on and off camera when handling media requests.
• Ability to serve as spokesperson for the brand while presenting to civic groups and other organizations.
• Ability to take complicated information and present it in a format that is easy to understand.
• Knowledge of media monitoring software.
• Knowledge of Adobe Creative Cloud programs including Photoshop, Premiere Pro, and After Effects.
• Skill with email marketing programs such as Constant Contact.
• Skilled video editor with the ability to create animated graphics and GIFs.
• Ability to generate a video concept, storyboard it, and work with a photographer/videographer to identify and capture needed shots.
• Ability to conduct an interview and capture compelling content to shape into print and visual stories.
• Knowledge of social media sites: Facebook, Twitter, YouTube, LinkedIn, and Instagram.
• Knowledge of basic Microsoft programs: Word, Excel, Outlook, PowerPoint, and SharePoint.
• Ability to writeeffectivelyfor outlets such as media releases, blogs, social media posts, annual reports, etc.

Hiring Rate: $61,804

Closing Date: October 18, 2026

About the North Carolina Education Lottery

We raise money for a great cause! All of the earnings of the North Carolina Education Lottery go to education. We award on average $10 million a day in prizes. To learn more, visit our website www.nclottery.com .

At the North Carolina Education Lottery, we deal with winners every day: our employees! We offer competitive pay and benefits, flexible schedules, professional development opportunities, casual attire, open communication and a fun work environment.

All employees of the Lottery are expected to support the organization's values (honesty, respect, integrity, and trust) and its commitment to corporate social responsibility (including responsible gaming, environmental awareness, community involvement, etc).