Associate Channel Strategist

Talon Outdoor Ltd; Nashville (TN); On-site; USD 60,000 - 95,000; Full time

Job summary

Talon Outdoor Ltd in Nashville is seeking a proactive OOH planning professional to collaborate with clients and internal teams to develop effective OOH plans, evaluate formats and audience delivery, and manage daily tasks.

You will analyze demographic data to inform channel usage, negotiate with vendors, prepare proposals, and stay current with industry trends. This role emphasizes strong communication and organizational skills, with a focus on achieving client goals.

Qualifications

• Excellent communication skills both written and verbal.
• Strong organizational and analytical skills.
• Attention to detail and the ability to multi-task.
• Adaptable to a changing daily/hourly schedule.
• Fearless in negotiations; willingness to learn.
• Empathy balanced with assertiveness in digital interactions.

Responsibilities

• Develop OOH plans in collaboration with clients and internal teams.
• Analyze demographic data to identify channel usage.
• Coordinate with vendor partners to optimize budgets.
• Prepare proposals and communicate plan recommendations.
• Send OOH RFPs aligned with engagement strategies.
• Negotiate formats, upgrades and bonuses.
• Learn and use Plato buying/planning platform.
• Set up and execute approved plans accurately.
• Stay up to date on OOH trends.
• Develop POVs for new opportunities.
• Understand client business and competition.
• Maintain relationships with partners and teams.

Skills

Negotiation

Communication

Analytical thinking

Organization

Team collaboration

Job description

ABOUT US

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

A DAY IN THE LIFE

• Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
• Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
• Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency,
• Prepare proposals and clearly communicate OOH plan recommendations
• Send OOH RFPs in alignment with engagement strategies and client goals
• Negotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunities
• Learn and become fluent with the proprietary buying/planning platform, Plato
• Manage and organize daily tasks
• Set up and execute approved plans accurately
• Remain up to date on industry trends and performance across all OOH channels
• Develop POVs against client objectives and strategies for any new OOH opportunities/formats
• Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
• Develop and maintain relationships with vendor partners and internal teams

WHAT WE’RE LOOKING FOR

We are looking for someone who is fearless – as this role requires significant negotiation. No negotiation skills required (we will train you) but experience is a plus.

We value team members who are not afraid to speak up and let their voice be heard whether seeing something wrong or an opportunity to improve.

Intuitive interaction with multiple stakeholders in the process, from clients and media owners to internal team members.

Having a great balance of empathy and apathy in this role is important. Unafraid of a human connection in a digital world.

Excellent communication skills both written and verbal.

Teachable with a strong work ethic.

Strong organizational and analytical skills.

Attention to detail and the ability to multi-task are a must.

Being adaptable to a changing daily/hourly schedule is critical.

OUR TEAM

“Our Channel Team prides itself as being the best in the industry. Dedication and commitment are required to become an integral part of this team. The Channel Team is critical to our Media Owner relationships as they are the lifeblood of our business and balancing hard negotiations with personal relationships can be difficult, but that is what makes this team special. In this work hard play hard environment, our goal is to develop our team into well rounded professionals, not just media buyers.”

WHY US

“ The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER

WE ARE BOLD

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully
• We lead the way

WE ARE HUMAN

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic

WE ARE SMART

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.