Digital & Social Media Manager

Rehrig Pacific Company; Lawrenceville (GA); On-site; USD 80,000 - 110,000; Full time

Job summary

Rehrig Pacific Company is seeking a Digital & Social Media Manager to lead external content and social media efforts, translating business priorities into engaging digital experiences that build credibility and support demand generation.

You will own social strategy, editorial planning, website content, and content performance across LinkedIn and other B2B channels, collaborating with executives and sales to extend reach and impact.

Qualifications

• Bachelors degree or equivalent professional experience.
• 5+ years in digital content, social media or external communications (B2B preferred).
• Strong writing editing and storytelling skills with a portfolio.
• Ability to translate technical topics into clear customer stories.

Responsibilities

• Lead external social media strategy with emphasis on LinkedIn.
• Own digital editorial calendar aligned with campaigns and launches.
• Manage content across websites newsletters emails and case studies.
• Collaborate with executives, sales, customers and SMEs.
• Measure performance and drive improvements across channels.

Skills

Social media strategy

B2B content marketing

Content storytelling

SEO & content optimization

Analytics & optimization

Project management

Cross-functional collaboration

Editorial planning

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

HubSpot Marketing Hub

HubSpot Content Hub

CMS/web CMS

Job description

Must live within 60 minutes of a Rehrig Pacific Companys facility in Atlanta GA Buckeye AZ Dallas TX Desoto KS Erie PA Kenosha WI or Orlando FL

Purpose of Role

The Digital & Social Media Manager leads Rehrig Pacifics external content and social media efforts translating business priorities customer insights and technical expertise into compelling digital experiences that build credibility engage target audiences support demand generation and strengthen Sales effectiveness. This role owns social media strategy digital editorial planning website content thought leadership and content performance across key channels.

Areas of Accountabilities

Digital Content & Social Media Strategy

• Develop and execute Rehrig Pacifics external social media strategy with primary emphasis on LinkedIn and other relevant B2B platforms
• Own and manage the companywide digital editorial calendar aligning content with campaigns product launches trade shows customer stories thought leadership and business priorities
• Manage social publishing monitoring community engagement and response coordination; identify ways to increase employee executive and subject matter expert participation

Content Creation & Storytelling

• Write edit and publish high quality content for social media websites landing pages newsletters email campaigns articles case studies advertising video scripts and Sales enablement materials
• Translate complex product technology engineering and operational information into clear differentiated customer focused stories
• Partner with executives Sales leaders customers and subject matter experts to identify ideas capture insights and develop credible thought leadership
• Repurpose webinars podcasts research presentations case studies and video into multiple formats to extend reach and improve return on content investment

Website HubSpot & Search Optimization

• Serve as the day to day Marketing owner for website content including page development content accuracy editorial governance calls to action and ongoing optimization
• Use HubSpot Marketing Hub and Content Hub to build manage and optimize landing pages forms email content campaign assets reporting and digital engagement workflows in partnership with Marketing Operations
• Support SEO and generative search visibility through strong page structure relevant content FAQs metadata internal linking and authoritative resources
• Create and optimize content that supports awareness engagement lead generation and conversion throughout the customer journey

Measurement & Cross Functional Collaboration

• Establish and track social website email and content performance metrics; provide clear reporting insights and recommendations for improvement
• Use performance data and audience behavior to refine topics formats publishing cadence targeting conversion paths and calls to action
• Collaborate with the Graphic Designer Visual Content Producer Marketing Managers Sales Category Management Technology Engineering Sustainability and external partners
• Maintain organized calendars content libraries and project documentation while staying current on B2B digital marketing HubSpot capabilities AI assisted content development search behavior and emerging formats

Knowledge Skills and Experience

Bachelors degree in Marketing Communications Journalism Digital Media Business or a related field or equivalent professional experience5 years of experience in digital content social media content marketing digital marketing or external communications; B2B experience strongly preferredStrong working knowledge of HubSpot Marketing Hub and Content Hub including landing pages forms email campaign tools content management reporting and optimizationExceptional writing editing interviewing and creative storytelling skills with a portfolio demonstrating the ability to make technical or complex topics engaging and easy to understandHigh degree of curiosity and a genuine interest in understanding customers industries operations products and emerging market trendsSelf starter who takes ownership brings forward original ideas and moves work from concept to completion with limited directionDemonstrated ability to develop and manage B2B social media and digital content programs across multiple channels and audiencesExperience managing website content through a CMS and working knowledge of SEO generative search digital analytics email marketing paid social media and campaign measurementAbility to interpret performance data identify actionable insights and recommend practical improvements to content and channel resultsStrong project management organization collaboration and stakeholder management skills with the ability to manage competing priorities and deadlinesExcellent judgment attention to detail and commitment to accuracy quality and brand consistencyExperience in manufacturing supply chain logistics material handling automation environmental services or another complex industry is preferredCommitment to Rehrig Pacifics core values Family Service Growth Intrapreneurship and Innovation