B2B Digital & Social Content Lead

Rehrig Pacific Company; Erie (Erie County); On-site; USD 75,000 - 110,000; Full time

Job summary

Rehrig Pacific Company seeks a Digital Content & Social Media Manager to lead external content and social media efforts, translating business priorities into compelling digital experiences that build credibility and support demand generation. You will own strategy, editorial planning, website content, thought leadership and content performance across key channels.

The role requires strong writing, editing and storytelling, with a track record of translating complex topics into customer-focused

Qualifications

• Bachelor's degree in Marketing Communications, Journalism, Digital Media, Business, or related field.
• 5 years of experience in digital content, social media, content marketing, digital marketing, or external communications; B2B experience preferred.
• Strong writing, editing, interviewing, and storytelling skills with a portfolio demonstrating the ability to translate complex topics.
• Self-starter who can manage multiple priorities with limited direction.
• Experience managing website content through a CMS and knowledge of SEO and digital analytics.

Responsibilities

• Develop and execute external social media strategy with emphasis on LinkedIn.
• Own and manage the digital editorial calendar aligning content with campaigns and product launches.
• Manage social publishing, monitoring, engagement and response coordination.
• Write, edit and publish content for social media, websites, newsletters, email campaigns, articles, case studies, ads and videos.
• Translate complex product/tech information into clear customer stories.
• Partner with executives, sales and SMEs to identify ideas and develop thought leadership.
• Repurpose webinars, podcasts, research and videos into multiple formats.
• Serve as day-to-day Marketing owner for website content using HubSpot Marketing Hub and Content Hub, including landing pages and forms.
• Support SEO and content optimization for awareness, engagement and lead generation.
• Create content that supports the customer journey across awareness to conversion.
• Establish and track performance metrics; provide insights and recommendations.
• Collaborate with cross-functional teams and external partners; maintain calendars and content libraries.
• Stay current on HubSpot capabilities, AI-assisted content development and emergent formats.

Skills

Social media management

Content marketing

HubSpot

SEO

Copywriting

Project management

Analytics

Education

Bachelor's degree in Marketing Communications Journalism Digital Media Business or related field

Tools

Google Analytics

CMS

Job description

Rehrig Pacific Company seeks a Digital Content & Social Media Manager to lead external content and social media efforts, translating business priorities into compelling digital experiences that build credibility and support demand generation. You will own strategy, editorial planning, website content, thought leadership and content performance across key channels.

The role requires strong writing, editing and storytelling, with a track record of translating complex topics into customer-focused