Digital & Social Media Manager

Rehrig Pacific Company; Dallas (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Rehrig Pacific Company is seeking a Digital & Social Media Manager to lead external content and social channels. You will translate business priorities into digital experiences, own content strategy, and drive demand generation while strengthening sales effectiveness.

You will collaborate with executives, customers, and subject matter experts to develop thought leadership, repurpose content, and optimize the website with HubSpot tools. A strong portfolio is essential.

Qualifications

• Bachelor's degree in Marketing Communications Journalism Digital Media Business or related field or equivalent professional experience.
• 5 years of experience in digital content social media content marketing digital marketing or external communications; B2B experience strongly preferred.
• Exceptional writing editing interviewing and storytelling skills with a portfolio demonstrating ability to explain technical topics clearly.
• Experience leading B2B social media and digital content programs across multiple channels.

Responsibilities

• Develop and execute external social media strategy with emphasis on LinkedIn and B2B channels.
• Own the editorial calendar aligning content with campaigns launches and customer stories.
• Create and optimize content for social, websites, newsletters, and sales enablement.
• Manage website content with HubSpot Marketing Hub, ensure SEO and performance reporting.
• Collaborate across Marketing, Sales, Product, and external partners; monitor metrics and iterate.

Skills

Digital content strategy

Social media management

Content marketing

B2B marketing

Excellent writing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot Marketing Hub

Content Hub

CMS

SEO

Job description

Must live within 60 minutes of a Rehrig Pacific Companys facility in Atlanta GA Buckeye AZ Dallas TX Desoto KS Erie PA Kenosha WI or Orlando FL

Purpose of Role

The Digital & Social Media Manager leads Rehrig Pacifics external content and social media efforts translating business priorities customer insights and technical expertise into compelling digital experiences that build credibility engage target audiences support demand generation and strengthen Sales effectiveness. This role owns social media strategy digital editorial planning website content thought leadership and content performance across key channels.

Areas of Accountabilities

Digital Content & Social Media Strategy

• Develop and execute Rehrig Pacifics external social media strategy with primary emphasis on LinkedIn and other relevant B2B platforms
• Own and manage the companywide digital editorial calendar aligning content with campaigns product launches trade shows customer stories thought leadership and business priorities
• Manage social publishing monitoring community engagement and response coordination; identify ways to increase employee executive and subject matter expert participation

Content Creation & Storytelling

• Write edit and publish high quality content for social media websites landing pages newsletters email campaigns articles case studies advertising video scripts and Sales enablement materials
• Translate complex product technology engineering and operational information into clear differentiated customer focused stories
• Partner with executives Sales leaders customers and subject matter experts to identify ideas capture insights and develop credible thought leadership
• Repurpose webinars podcasts research presentations case studies and video into multiple formats to extend reach and improve return on content investment

Website HubSpot & Search Optimization

• Serve as the day to day Marketing owner for website content including page development content accuracy editorial governance calls to action and ongoing optimization
• Use HubSpot Marketing Hub and Content Hub to build manage and optimize landing pages forms email content campaign assets reporting and digital engagement workflows in partnership with Marketing Operations
• Support SEO and generative search visibility through strong page structure relevant content FAQs metadata internal linking and authoritative resources
• Create and optimize content that supports awareness engagement lead generation and conversion throughout the customer journey

Measurement & Cross Functional Collaboration

• Establish and track social website email and content performance metrics; provide clear reporting insights and recommendations for improvement
• Use performance data and audience behavior to refine topics formats publishing cadence targeting conversion paths and calls to action
• Collaborate with the Graphic Designer Visual Content Producer Marketing Managers Sales Category Management Technology Engineering Sustainability and external partners
• Maintain organized calendars content libraries and project documentation while staying current on B2B digital marketing HubSpot capabilities AI assisted content development search behavior and emerging formats

Knowledge Skills and Experience

Bachelors degree in Marketing Communications Journalism Digital Media Business or a related field or equivalent professional experience5 years of experience in digital content social media content marketing digital marketing or external communications; B2B experience strongly preferredStrong working knowledge of HubSpot Marketing Hub and Content Hub including landing pages forms email campaign tools content management reporting and optimizationExceptional writing editing interviewing and creative storytelling skills with a portfolio demonstrating the ability to make technical or complex topics engaging and easy to understandHigh degree of curiosity and a genuine interest in understanding customers industries operations products and emerging market trendsSelf starter who takes ownership brings forward original ideas and moves work from concept to completion with limited directionDemonstrated ability to develop and manage B2B social media and digital content programs across multiple channels and audiencesExperience managing website content through a CMS and working knowledge of SEO generative search digital analytics email marketing paid social media and campaign measurementAbility to interpret performance data identify actionable insights and recommend practical improvements to content and channel resultsStrong project management organization collaboration and stakeholder management skills with the ability to manage competing priorities and deadlinesExcellent judgment attention to detail and commitment to accuracy quality and brand consistencyExperience in manufacturing supply chain logistics material handling automation environmental services or another complex industry is preferredCommitment to Rehrig Pacifics core values Family Service Growth Intrapreneurship and Innovation