B2B Digital & Social Strategy Lead

Rehrig Pacific Company; Pleasant Prairie (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

Rehrig Pacific Company seeks a Digital & Social Media Manager to lead external content and social media efforts, translating business priorities and customer insights into compelling digital experiences that drive demand generation. You will oversee social strategy, editorial planning, and content performance across key channels.

The role requires 5+ years in digital content and strong HubSpot experience, with the ability to translate complex topics into clear customer stories and manage

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field; 5+ years in digital content, social media or external communications.
• Strong writing, editing and storytelling skills with a portfolio.
• Ability to translate complex topics into clear customer-focused stories; self-starter.

Responsibilities

• Lead external social media strategy with emphasis on LinkedIn and B2B platforms.
• Own digital editorial calendar aligning content with campaigns and launches.
• Manage website content via CMS, SEO, and HubSpot optimization.
• Measure content performance and provide actionable insights; collaborate cross-functionally.

Skills

Content strategy

Social media management

Copywriting

Analytics

Project management

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

HubSpot Marketing Hub

HubSpot Content Hub

CMS

SEO tools

Google Analytics

Job description

Rehrig Pacific Company seeks a Digital & Social Media Manager to lead external content and social media efforts, translating business priorities and customer insights into compelling digital experiences that drive demand generation. You will oversee social strategy, editorial planning, and content performance across key channels.

The role requires 5+ years in digital content and strong HubSpot experience, with the ability to translate complex topics into clear customer stories and manage