Digital Signage Content Strategist & Onboarding Lead

TriggerPoint Media; Austin (TX); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

401(k) matching

Dental insurance

Health insurance

Health savings account

Paid time off

Vision insurance

Job summary

TriggerPoint Media, Inc. in Austin, TX is seeking a mid-to-senior Content Strategist to lead content strategy for agency clients, build playlists, and guide onboarding and execution of CMS-driven campaigns.

You will collaborate with design, deployment, and support teams, translate client goals into compelling messaging, and mentor junior staff while ensuring high-quality content across digital signage and email channels.

Qualifications

• 4–7 years of experience in content strategy or digital marketing.
• Experience managing digital content and campaigns using CMS platforms.
• Excellent writing, editing, and messaging skills tailored to diverse audiences.
• Bachelor's degree required; advanced degree a plus.

Responsibilities

• Serve as a strategic content leader for assigned clients, guiding campaign messaging, structure, and best practices.
• Develop and maintain customized content strategies for digital signage, text, email, and other supported channels.
• Using our CMS, manage playlist creation, organization, and updates, including scheduling logic and audience targeting.
• Lead onboarding for new clients on content-related systems and workflows.
• Provide training and documentation to help clients and internal users manage content effectively.
• Collaborate with internal design, deployment, and support teams to ensure seamless content delivery.

Skills

Strategic messaging

Playlist design

Client training

Content collaboration

CRM documentation

Time management

Education

Bachelor's degree

Advanced degree a plus

Tools

CMS platforms

Job description

TriggerPoint Media, Inc. in Austin, TX is seeking a mid-to-senior Content Strategist to lead content strategy for agency clients, build playlists, and guide onboarding and execution of CMS-driven campaigns.

You will collaborate with design, deployment, and support teams, translate client goals into compelling messaging, and mentor junior staff while ensuring high-quality content across digital signage and email channels.