Digital Content Manager

Hearst Magazines; Milwaukee (WI); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Job summary

Hearst Magazines in Milwaukee is seeking a Digital Content Manager to oversee the digital strategy for WISN-TV. This role involves managing all digital content initiatives across platforms, driving audience engagement, and working closely with the newsroom management team.

The successful candidate will create dynamic content, implement digital strategies, and ensure synergy between digital and television outputs. Hearst offers modern benefits including medical, 401(k) matching, and paid parental leave.

Qualifications

• Experience with digital content management.
• Working knowledge of digital technology.
• Familiarity with digital analytics.
• Knowledge of Search Engine Optimization.
• Ability to handle breaking news situations.

Responsibilities

• Manage online content and operations across digital platforms.
• Develop and execute strategies to meet digital goals.
• Create unique content and project ideas for digital platforms.
• Coordinate and produce content for digital platforms and TV.

Skills

Digital content management

Digital technology

Digital analytics

Search Engine Optimization

Breaking news handling

Job description

Digital Content Manager

WISN-TV, the ABC affiliate in Milwaukee, WI is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

Responsibilities

• Manage online content and operations. This includes selecting and writing material for all of our digital platforms
• Develop and guide execution of strategies to meet digital goals
• Creatively develop unique content, event coverage and project ideas for all digital platforms
• Bring urgency, immediacy and real-time strategies to breaking news coverage
• Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
• Be a digital advocate in daily editorial meetings and other meetings with station management
• Coordinate training of all newsroom staff to maximize contributions to all digital platforms
• Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
• Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
• Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
• Have a great eye for videos with viral potential for all station digital platforms
• Communicate important metrics concerning digital growth and trends to internal stakeholders

Requirements

• Experience with digital content management
• Must have a working knowledge of digital technology
• Familiarity with digital analytics
• Knowledge of Search Engine Optimization
• Calmly handle breaking news situations
• Related military experience will be considered

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs