Digital Sales Manager

NAB Leadership Foundation; Pittsburgh (Allegheny County); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, and Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Job summary

NAB Leadership Foundation is seeking a Digital Sales Manager in Pittsburgh to lead digital and cross-platform revenue growth strategies. You will integrate digital, streaming, and linear solutions into unified sales campaigns, partnering with sales leadership to drive measurable revenue outcomes. The ideal candidate has a strong background in digital advertising and must possess exceptional analytical, communication, and coaching skills. This role offers competitive benefits including medical, dental, and vision plans, as well as a 401(k) matching program.

Qualifications

• Experience in media or multi-platform sales environments preferred.
• Strong understanding of digital advertising and audience-based buying.
• Proven ability to drive revenue growth and develop new business opportunities.
• Excellent communication and presentation skills.

Responsibilities

• Develop integrated cross-platform advertising strategies.
• Train Account Executives on digital sales strategies.
• Oversee campaign management and performance optimization.
• Identify new revenue opportunities in digital advertising.

Skills

Digital advertising knowledge

Analytical skills

Sales strategy development

Client-facing skills

Coaching and leadership

Tools

Microsoft Office

Google Analytics

CRM systems

Job description

JOB DESCRIPTION

WTAE-TV, Hearst Television's ABC affiliate in Pittsburgh, is seeking a strategic Digital Sales Manager to drive digital and cross-platform revenue growth. This role leads the integration of digital, streaming, and linear solutions into a unified sales strategy, helping position the station as a leader in a rapidly evolving media landscape.

The Digital Sales Manager partners closely with Account Executives and sales leadership to develop data-driven, insight-led campaigns that deliver results for advertisers. This role also serves as a subject matter expert on digital, advanced advertising, and emerging technologies - including AI-enabled tools - helping to modernize sales approaches and unlock new revenue opportunities. This is an in-person position reporting to the General Sales Manager.

Key Responsibilities

Revenue Strategy

• Develop and execute cross-platform advertising strategies across linear, streaming, and digital channels
• Leverage data, analytics, and AI-driven insights to optimize targeting, campaign performance, and revenue outcomes
• Partner with station leadership to drive measurable growth in total and digital revenue

Sales Leadership

• Train and coach Account Executives on digital, integrated, and AI-enabled sales strategies
• Support high-value proposals, new business development, and complex client opportunities
• Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies

Inventory & Campaign Management

• Oversee digital and streaming inventory, forecasting, and pricing strategy
• Monitor campaign pacing and delivery, using data and AI tools to optimize performance and ensure fulfillment

Market Development

• Identify and lead new revenue opportunities across digital, streaming, and advanced advertising products
• Build and maintain strong relationships with agencies, advertisers, and technology partners
• Stay ahead of industry trends, including advancements in AI, data targeting, and ad tech

Operational Oversight

• Review and guide digital proposals and RFP responses with a strategic, data-informed approach
• Ensure accurate forecasting, reporting, and alignment across platforms
• Help lead the evolution of the sales organization toward a more data-driven and digitally focused model

Qualifications & Experience

• Experience in broadcast, media, or multi-platform sales environments preferred
• Strong understanding of digital advertising, including CTV/OTT, programmatic, and audience-based buying
• Familiarity with AI tools and data analytics platforms, and their application in sales strategy and campaign optimization
• Proven ability to develop and execute integrated, cross-platform marketing solutions
• Strong analytical skills with the ability to translate data into actionable sales strategies
• Track record of driving revenue growth and developing new business opportunities
• Experience coaching and leading sales professionals in a fast-paced environment
• Excellent communication, presentation, and client-facing skills
• Proficiency with Microsoft Office; experience with tools such as Google Analytics, CRM systems, or ad management platforms preferred
• Familiarity with digital content strategy and performance measurement
• Valid driver's license and reliable transportation required
• Related military experience will be considered

Benefits

• Medical, Dental, and Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.