Digital Content Manager

Asian American Journalists Association

Location (WV)

On-site

USD 60,000 - 80,000

Full time

10 days ago

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Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

LGBTQ+ Health Services

Job summary

WISN-TV, the ABC affiliate in Milwaukee, is seeking an experienced Digital Content Manager to lead our digital strategy. This role requires managing online content and operations for all digital platforms, creating unique content, and developing strategies to meet digital goals while handling breaking news coverage.

The ideal candidate should have experience with digital content management, digital technology, SEO knowledge, and the ability to handle high-pressure situations. The role is critical to our mission of delivering engaging digital content to our audiences.

Qualifications

Experience with digital content management.
Working knowledge of digital technology.
Familiarity with digital analytics.
Knowledge of Search Engine Optimization.

Responsibilities

Manage online content and operations for all digital platforms.
Develop and execute strategies to meet digital goals.
Create unique content and manage event coverage.

Skills

Digital content management

Digital technology

Digital analytics

Search Engine Optimization

Breaking news handling

Job description

WISN-TV, the ABC affiliate in Milwaukee, WI is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

Responsibilities

Manage online content and operations. This includes selecting and writing material for all of our digital platforms
Develop and guide execution of strategies to meet digital goals
Creatively develop unique content, event coverage and project ideas for all digital platforms
Bring urgency, immediacy and real-time strategies to breaking news coverage
Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
Be a digital advocate in daily editorial meetings and other meetings with station management
Coordinate training of all newsroom staff to maximize contributions to all digital platforms
Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
Have a great eye for videos with viral potential for all station digital platforms
Communicate important metrics concerning digital growth and trends to internal stakeholders

Requirements

Experience with digital content management
Must have a working knowledge of digital technology
Familiarity with digital analytics
Knowledge of Search Engine Optimization
Calmly handle breaking news situations
Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.