DIGITAL SALES STRATEGIST - WKTB

Gray Local Media, Inc; Brookhaven (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

WKTB-TV/Gray Media in Atlanta seeks a Digital Marketing Strategist to support our Marketing Executives with client-facing pre- and post-sale campaign planning, trafficking, and optimization. You will manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

Seeking an energetic, strategic Digital Marketing Specialist who loves collaborating,

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred).
• Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising.
• Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues.

Responsibilities

• Partner daily with Marketing Executives to build digital strategies that align with client goals and KPIs.
• Translate client objectives into clear pre/post-sale marketing plans, timelines, and deliverables.
• Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social.
• Manage pre/post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting.
• Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement.
• Work with internal and external teams to traffic assets and confirm launch readiness.

Skills

Digital advertising

Campaign planning

Analytics & reporting

Client communication

Cross-functional collaboration

Ad platform familiarity

Education

Bachelor's degree in marketing

Tools

GA4

Google Ads

Meta Ads Manager

YouTube

Tag Manager

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta is available to the Atlanta DMA on a million watts full-power over-the-air signal on channel 47.1. Telemundo Atlanta has received over 70 Emmy® Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016, 2017, 2022, 2023, 2024, and 2025, and News Excellence in 2017, 2018, 2019, and 2024

About WKTB:

Telemundo Atlanta (WKTB) is the premier, Emmy® award-winning Spanish-language station delivering the most local news across broadcast and digital platforms in the nation's 21st largest Hispanic DMA. With more than 70 Southeast Regional Emmy Awards, our dedicated team produces credible, impactful news and information daily while offering comprehensive multi-platform marketing solutions for our partners. Join a dynamic, community-first station where your work makes a meaningful difference every day.

Job Summary/Description:

WKTB/Gray Digital Media in Atlanta seeks a Digital Marketing Strategist to support our Marketing Executives with client-facing pre- and post-sale campaign planning, trafficking, and optimization. You will manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

Seeking an energetic, strategic Digital Marketing Specialist who loves collaborating, problem-solving, and driving measurable results. In this role, you will be the go-to digital expert supporting our Marketing Executives (MEs), bridging sales and strategy to craft, launch, and optimize multi-channel campaigns. You will bring creativity, data-driven insights, and a passion

Duties and responsibilities include, but are not limited to:

Strategy & Planning:

• Partner daily with MEs to build digital strategies that align with client goals and KPIs
• Translate client objectives into clear pre/post-sale marketing plans, timelines, and deliverables
• Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social

Execution & Operations:

• Manage pre/post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting
• Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement
• Work with internal and external teams to traffic assets and confirm launch readiness

Optimization & Insights:

• Monitor performance and proactively optimize campaigns for efficiency and scale
• Diagnose performance drivers across audiences, creative, placements, and inventory
• Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams

Growth & Collaboration:

• Join pre/post-sale client calls with MEs to present results and guide next-step optimizations
• Surface upsell, renewal, and cross-sell opportunities based on data-backed insights
• Share success stories, case studies, and best practices to elevate digital expertise across the sales team

Process & Quality:

• Maintain organized documentation, trafficking sheets, and reporting cadence
• Ensure all deliverables and reporting are accurate and on time
• Wide Orbit sales
• Perform additional duties as assigned by management

Qualifications/Requirements:

• Bachelor’s degree in marketing, Business, Communications, or related field
• 2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred)
• Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising
• Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues
• Collaborative, approachable teammate with a service mindset and strong follow-through
• Analytical thinker with close attention to detail and a continuous improvement mentality
• Proficiency with analytics and office tools: Google Analytics (GA4), PowerPoint, Excel, Word, and Outlook
• An initiative-taking, self-starting attitude with curiosity, creativity, and a genuine passion for digital media
• Experience with ad platforms (e.g., Google Ads, Meta Ads Manager, YouTube), DSPs, or ad servers
• Familiarity with tag managers, pixel frameworks, and attribution models
• Comfort building dashboards and visualizations for non-technical audiences

Success in This Role Looks Like:

• On-time launches with accurate tracking and documentation
• Clear, action-oriented reporting that ties performance to client outcomes
• Measurable optimization wins (e.g., improved CTR/Engagement, lower CPA, stronger ROAS)
• Strong partnerships with MEs and clients that lead to renewals and growth

WKTB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.