Digital Sales Account Executive

Nexstar Media Group, Inc.; Fort Wayne (IN); On-site; USD 45,000 - 70,000; Full time

Job summary

Nexstar Media Group, Inc. in Fort Wayne is seeking a Digital Sales Account Executive to drive revenue for Nexstar Digital and traditional TV advertising. You will be the market’s expert on digital marketing services and act as a trusted advisor to clients.

The role emphasizes building relationships, educating clients on digital solutions, and closing deals. Develop go-to-market strategies, manage accounts, and collaborate with the local sales team to hit revenue targets.

Qualifications

• BA/BS in Business, Marketing, Advertising or Communications preferred.
• 1+ years of digital marketing or media sales preferred.
• Proven ability to meet and exceed sales goals.

Responsibilities

• Lead digital and television marketing services sales.
• Develop and execute go-to-market strategies to exceed revenue targets.
• Build and grow meaningful client relationships.
• Generate new marketing services business and expand existing accounts.
• Educate clients and internal teams on benefits of digital marketing.
• Conduct educational forums or seminars for clients.
• Collaborate with the market sales team to drive synergy revenue.
• Close deals effectively.
• Communicate with clients consistently.

Skills

digital marketing

sales

communication skills

client relationships

organization

multi-tasking

Excel

PowerPoint

driving

Education

BA/BS in Business or related field

Tools

in-house sales systems

Job description

As a member of the Nexstar sales team, the Digital Sales Account Executive (DAE) is responsible for generating and growing digital marketing service revenue for the company. The DAE will be the market’s subject matter expert on digital services and will work to achieve budgeted revenue goals in the linear television and digital marketing services areas.

The Digital Sales Account Executive will achieve this by professionally and effectively selling Nexstar Digital, Nexstar’s Digital suite of digital marketing services/products (including targeted video, display, social media, SEO/SEM, email, and sponsorships) as well as linear television with the objective of advancing client objectives.

Responsibilities

• Digital and television marketing services sales lead and subject matter expert in your market
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue target
• Establish, maintain and grow meaningful client relationship
• Generate new marketing services business and grow business from existing clients
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Conduct educational forums and/or seminars for clients
• Be an effective partner with the market’s sales team in generating synergy revenue
• Must be an Effective closer
• Consistently communicate with clients

Requirements

Education

BA or BS in Business, Marketing, Advertising or Communications preferred

Experience

• 1+ years of digital marketing or media sales preferred
• Significant knowledge of the local digital marketing services product offering and its effective use for clients.
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Up to date on latest trends in digital marketing service industry
• Resourceful, self-motivated and a skillful multi-tasker
• Ability to manage account receivables for your book of business
• Proficiency in Excel, PowerPoint, and ability to become proficient with in-house sales systems
• Valid driver’s license with an acceptable driving record

EOE/Minorities/Females/Vet/Disability

#L1-Onsite