Digital Sales Account Executive

Nexstar Media Group, Inc.; Fort Wayne (IN); On-site; USD 50,000 - 80,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Sales Account Executive to drive revenue for Nexstar Digital and linear TV. You will serve as the market's subject matter expert on digital services and work to meet budgeted revenue goals.

You will sell Nexstar Digital's marketing services (video, display, social, SEO/SEM, email, sponsorships) and hard-line TV advertising, educating clients on benefits and delivering results through consultative, metrics-driven approaches.

Qualifications

• BA or BS in Business, Marketing, Advertising or Communications preferred.
• 1+ years of digital marketing or media sales.
• Strong communication and presentation skills.
• Ability to interact with high-level decision makers.
• Proven track record of meeting and exceeding sales goals.
• Proficient in Excel, PowerPoint and sales systems.

Responsibilities

• Digital and television marketing services sales lead and subject matter expert in your market
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue target
• Establish, maintain and grow meaningful client relationship
• Generate new marketing services business and grow business from existing clients
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Conduct educational forums and/or seminars for clients
• Be an effective partner with the market’s sales team in generating synergy revenue
• Must be an Effective closer
• Consistently communicate with clients

Skills

Digital marketing sales

Client relationship management

Presentation skills

Sales closure

Education

BA/BS in Business/Marketing/Advertising/Communications

Tools

Excel

PowerPoint

In-house sales system

Job description

As a member of the Nexstar sales team, the Digital Sales Account Executive (DAE) is responsible for generating and growing digital marketing service revenue for the company. The DAE will be the market’s subject matter expert on digital services and will work to achieve budgeted revenue goals in the linear television and digital marketing services areas.

The Digital Sales Account Executive will achieve this by professionally and effectively selling Nexstar Digital, Nexstar’s Digital suite of digital marketing services/products (including targeted video, display, social media, SEO/SEM, email, and sponsorships) as well as linear television with the objective of advancing client objectives.

Responsibilities

• Digital and television marketing services sales lead and subject matter expert in your market
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue target
• Establish, maintain and grow meaningful client relationship
• Generate new marketing services business and grow business from existing clients
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Conduct educational forums and/or seminars for clients
• Be an effective partner with the market’s sales team in generating synergy revenue
• Must be an Effective closer
• Consistently communicate with clients

Requirements

Education:

BA or BS in Business, Marketing, Advertising or Communications preferred

Experience:

• 1+ years of digital marketing or media sales preferred
• Significant knowledge of the local digital marketing services product offering and its effective use for clients.
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Up to date on latest trends in digital marketing service industry
• Resourceful, self-motivated and a skillful multi-tasker
• Ability to manage account receivables for your book of business
• Proficiency in Excel, PowerPoint, and ability to become proficient with in-house sales systems
• Valid driver’s license with an acceptable driving record

EOE/Minorities/Females/Vet/Disability