Digital Revenue Director: Growth & Monetization

HealthStream; Nashville (TN); Hybrid; USD 77,000 - 104,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k

PTO

Job summary

HealthStream is seeking a Digital Revenue Director to own and scale our digital growth engine. This individual contributor role focuses on cost-efficient lead acquisition and direct digital revenue across paid and organic channels, with KPI emphasis on CPA and program revenue.

The role reports to the VP, MissionCare, oversees full funnel optimization from traffic to revenue, and requires strategic execution with cross-functional partners in product and marketing.

Qualifications

• Bachelor's degree preferred or equivalent experience.
• 8+ years experience in paid acquisition and performance marketing with demonstrated results (previous job board experience is a plus).
• Experience in the jobs marketplace or lead generation space (highly valued).
• Strong understanding of conversion optimization, funnels, and digital monetization.

Responsibilities

• Own and optimize B2C cost-per-acquisition (CPA) across all paid and organic channels.
• Scale high-performing channels (Google, Meta, programmatic, affiliates, etc.).
• Test and launch new acquisition strategies and growth experiments.
• Own all revenue generated through digital programs without a sales rep (e.g. on product revenue, online affiliates, etc).
• Optimize conversion funnels, landing pages, and checkout experiences.
• Partner with product and marketing to increase conversion rates and average order value.
• Develop attribution models to understand true ROI.

Skills

Digital acquisition

Performance marketing

Lead generation

Conversion optimization

Data analysis

Cross-functional

Education

Bachelor's degree preferred

Tools

Microsoft Office

Job description

HealthStream is seeking a Digital Revenue Director to own and scale our digital growth engine. This individual contributor role focuses on cost-efficient lead acquisition and direct digital revenue across paid and organic channels, with KPI emphasis on CPA and program revenue.

The role reports to the VP, MissionCare, oversees full funnel optimization from traffic to revenue, and requires strategic execution with cross-functional partners in product and marketing.