Digital Revenue Director

HealthStream; Nashville (TN); Hybrid; USD 77,000 - 104,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k

PTO

Job summary

HealthStream is seeking a Digital Revenue Director to own and scale our digital growth engine. This individual contributor role focuses on cost-efficient lead acquisition and direct digital revenue across paid and organic channels, with KPI emphasis on CPA and program revenue.

The role reports to the VP, MissionCare, oversees full funnel optimization from traffic to revenue, and requires strategic execution with cross-functional partners in product and marketing.

Qualifications

• Bachelor's degree preferred or equivalent experience.
• 8+ years experience in paid acquisition and performance marketing with demonstrated results (previous job board experience is a plus).
• Experience in the jobs marketplace or lead generation space (highly valued).
• Strong understanding of conversion optimization, funnels, and digital monetization.

Responsibilities

• Own and optimize B2C cost-per-acquisition (CPA) across all paid and organic channels.
• Scale high-performing channels (Google, Meta, programmatic, affiliates, etc.).
• Test and launch new acquisition strategies and growth experiments.
• Own all revenue generated through digital programs without a sales rep (e.g. on product revenue, online affiliates, etc).
• Optimize conversion funnels, landing pages, and checkout experiences.
• Partner with product and marketing to increase conversion rates and average order value.
• Develop attribution models to understand true ROI.

Skills

Digital acquisition

Performance marketing

Lead generation

Conversion optimization

Data analysis

Cross-functional

Education

Bachelor's degree preferred

Tools

Microsoft Office

Job description

Company OverviewHealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.Why Join UsAt HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.We’re proud of our values-forward culture that offers our people:Mission-oriented workDiverse and inclusive cultureCompetitive Compensation & BonusesComprehensive Insurance PlansMental and Physical Health SupportWork-from-home flexibilityFitness Center ReimbursementsStreaming Good time off for volunteeringWellness workshopsBuddy Program for new HealthStreamersCollaborative work environmentCareer growth opportunitiesContinuous learning opportunitiesInspiring workspaces to collaborate and connect with other HealthStreamersFree employee parking at our Resource Centers in Nashville and San DiegoAt HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.Position InformationPosition OverviewWe’re looking for a Digital Revenue Director to own and scale our digital growth engine. This is an individual contributor role. You will be responsible for driving cost-efficient lead acquisition while also owning direct digital revenue generated through online programs.This role has two key KPIs: managing and optimizing cost-per-acquisition metrics and carrying a revenue number for digital programs. This role is designed for someone who thinks like an operator: balancing growth, efficiency, and monetization across digital channels.This is a hands-on role. You will report to the VP, MissionCare and lead the strategy and execution of paid and organic digital programs, optimizing the full funnel—from traffic to conversion to revenue—without reliance of a team. This role is suited for someone that loves strategy and execution. You'll be presenting strategies and ideas alongside optimizing campaigns and partners with tech, product, and partners to achieve goals.Key ResponsibilitiesYou will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.Digital AcquisitionOwn and optimize B2C cost-per-acquisition (CPA) across all paid and organic channelsScale high-performing channels (Google, Meta, programmatic, affiliates, etc.)Test and launch new acquisition strategies and growth experimentsDigital Revenue (Self-Serve & Online Sales)Own all revenue generated through digital programs without a sales rep (e.g. on product revenue, online affiliates, etc)Optimize conversion funnels, landing pages, and checkout experiencesPartner with product and marketing to increase conversion rates and average order valueShape and scale the digital revenue engine of a rapidly growing platformGrowth & PerformanceBuild and manage a repeatable, scalable B2C lead generation engineEstablish clear KPIs across the funnel: traffic, leads, conversion, revenueContinuously optimize for both growth and efficiencyPartner with B2B to optimize B2B campaignsBe a key driver of growth for myCNAjobs, the nation’s largest network of caregiversAnalytics & OptimizationOwn performance reporting and insights across all digital channelsUse data to inform budget allocation, channel strategy, and experimentationDevelop attribution models to understand true ROIRequirementsBachelors degree preferred or equivalent experience.A digital operator, not just a marketer—you’ve owned revenue or pipeline tied directly to digital programs8+ years experience in paid acquisition and performance marketing with demonstrated results (previous job board experience is a plus)Proven track record of driving revenue or large-scale acquisition through online lead generation programsStrong understanding of conversion optimization, funnels, and digital monetizationHighly analytical and comfortable making decisions based on dataComfortable in a fast-paced, test-and-learn environmentExperience in the jobs, marketplace, or lead generation space (highly valued)Background in high-volume consumer acquisition or two-sided marketplacesExperience scaling digital programs with direct revenue accountabilityQualificationsSolid computer skills- Office SuiteExcellent written and verbal communication skillsExcellent customer service and communication skills (both verbal and written)Accountability to achieving sales and corporate goals.Servant leadership traits required in order to successfully support, guide, lead, and motivate a team while setting clear expectations and building a positive team spirit.Ability to lead in a dynamic and complex team selling environment.Ability to communicate well with all levels of personnel.Ability to have a point of view and to clearly articulate it have a voice.CompensationThe salary for this position is $90,000 plus quarterly bonuses.BenefitsHealthStream offers a comprehensive benefits package to eligible employees, including:Medical, Dental and Vision insurancePaid Time OffParental Leave401k and RothFlexible Spending AccountHealth Savings AccountLife InsuranceShort- and Long-Term DisabilityMedical Bridge InsuranceCritical Illness InsuranceAccident InsuranceIdentity ProtectionLegal ProtectionPet InsuranceEmployee Assistance ProgramFitness ReimbursementAre you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.Recruitment Fraud Notice: HealthStream is committed to protecting job seekers from recruitment fraud. All legitimate communications from HealthStream’s Talent Acquisition team will come from an official HealthStream email address. HealthStream will never ask candidates to pay fees, purchase equipment, provide banking information, or share sensitive personal information outside of our secure hiring and onboarding process. If you receive a suspicious message claiming to be from HealthStream, please proceed with caution and report it to the appropriate authorities.Req #48333