Digital Products Manager

Desert Champions; Indio (CA); On-site; USD 85,962,000 - 114,616,000; Full time

Job summary

Desert Champions seeks a Digital Products Manager to lead the strategy, development, and optimization of its digital portfolio, including websites, apps, email platforms, and CRM systems. You will work with the Marketing Director to drive fan engagement, ticket sales, and sponsorship activations.

The role requires 5–7 years of experience in managing public-facing digital products within sports or entertainment, strong analytics, and vendor management skills. On-site work in Indio, CA is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Information Systems, Business, Computer Science, or a related field
• 5-7 years of experience managing public-facing digital products in sports/entertainment/hospitality
• Experience managing CMS sites and mobile apps
• Experience managing CRM, audience segmentation, and email marketing

Responsibilities

• Manage Desert Champions' portfolio of digital products (websites, apps, email platforms, CRM)
• Develop and maintain a digital product roadmap aligned to business objectives
• Lead cross-functional digital projects from planning to implementation
• Manage vendor relationships and evaluate technology investments
• Oversee CMS content publishing and CRM data management
• Collaborate with marketing, IT, and leadership to implement digital solutions
• Monitor performance using analytics tools and report on ROI and engagement

Skills

Project management

Analytics

Communication

Cross-functional teamwork

Problem-solving

Strategic thinking

Digital product lifecycle

Education

Bachelor's degree

Tools

CMS

CRM platforms

Google Analytics 4

APIs

HTML

Microsoft Office

Job description

Position Overview

The Digital Products Manager will be responsible for developing and managing products that drive engagement and revenue growth through strategic management, administration, enhancement, and optimization of Desert Champions' portfolio of digital products. This position evaluates business needs, establishes priorities, recommends technology solutions, manages digital initiatives that support fan engagement, ticket sales, sponsorship activations, including public-facing websites, mobile applications, email marketing platforms, CRM systems, and supporting digital technologies.

Job Title: Digital Products Manager

Reports To: Marketing Director

FLSA Status: Non-Exempt

Rate Range: $30.00-$40.00 / Hour

ESSENTIAL DUTIES And RESPONSIBILITIES Including The Following

• Manage Desert Champions' portfolio of digital products, including websites, mobile applications, email marketing platforms, CRM systems, and related digital technologies *
• Develop and maintain the digital product roadmap by evaluating business needs, establishing priorities, and recommending new technologies, features, and functionality that support organizational objectives *
• Lead cross-functional digital projects from planning through implementation, including project scope, priorities, timelines, testing, deployment, and continuous improvement *
• Manage relationships with digital technology vendors, consultants, and third-party service providers, including evaluating vendor performance, negotiating project priorities, and overseeing project deliverables *
• Evaluate and recommend digital technology investments, manage assigned technology budgets, vendor contracts, and software subscriptions, and ensure solutions align with organizational priorities and business objectives *
• Oversee content management and publishing across Desert Champions' digital platforms using enterprise content management systems (CMS), ensuring content is accurate, timely, optimized, and consistent with brand standards *
• Manage CRM data, audience segmentation, email marketing platforms, and customer communications that support fan acquisition, engagement, retention, and database growth *
• Oversee digital integration between platforms using APIs and other technologies to ensure reliable data management, system performance, and operational efficiency *
• Manage digital advertising initiatives in partnership with marketing and external agencies to improve campaign effectiveness *
• Monitor and analyze the performance of websites, mobile applications, email marketing, and digital advertising using Google Analytics 4 and other reporting tools, and provide recommendations that improve user experience, fan engagement, and business results *
• Develop reports, dashboards, and performance metrics that support strategic decision-making and measure the effectiveness of digital products and marketing initiatives *
• Establish digital product standards, governance, and best practices that improve operational efficiency, scalability, and overall digital experience *
• Collaborate with content, box office, partnerships, media relations, IT, and leadership to develop and implement digital solutions that support organizational priorities and long-term business objectives *
• Leadership - Maintain a positive, upbeat role, promote and exemplify Company values and represents departmental objectives and interests to internal and external customers
• Customer Service - Follow up on complaints, questions, and concerns; respond to internal/external customer needs in a friendly, timely and efficient manner
• Teamwork - Develop and promote teamwork and cooperation among co-workers
• Safety - Comply with established safe work practices and attend to all safety-related training provided or made available by the Company
• Other duties as assigned

The job duties and responsibilities listed above are a general outline of the typical functions of the job, not an exhaustive list of all tasks, and all other duties assigned by management.

• Essential Job Function

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION And/or EXPERIENCE

• Bachelor's degree in Marketing, Communications, Information Systems, Business, Computer Science, or a related field
• 5-7 years of experience managing public-facing digital products, preferably within sports, entertainment, hospitality, or other consumer-facing organizations
• Demonstrated success in launching and managing digital products
• Experience managing websites and mobile applications using enterprise content management systems (CMS)
• Experience managing CRM platforms, audience segmentation, and email marketing programs.
• Working knowledge of digital tactics including search engine marketing (SEM) and search engine optimization (SEO)
• Proven track record of managing relationships with third-party technology vendors, consultants, and digital service providers

Required Technical Knowledge, Skills, And Other Abilities

• Demonstrated ability to independently manage multiple projects, establish priorities, exercise sound judgment, and recommend technology solutions
• Ability to carry out instructions (oral, written, or diagram)
• Strong project management, organizational, analytical, communication, and problem-solving skills involving several concrete variables in standardized situations
• Excellent oral and written communication and organizational skills
• Ability to calculate figures and amounts, and apply concepts of basic math
• Read, interpret documents such as print and web content, spreadsheets, and proposals
• Write routine reports and correspondence
• Effectively communicate with partners, vendors, VIPs, or employees of organization in a professional manner
• Proficiency with Google Analytics 4 and digital reporting tools to analyze performance and provide business recommendations
• Familiarity with APIs, digital integrations, and data management
• Working knowledge of HTML and web technologies
• Knowledge of Microsoft Office products including Word, Excel, PowerPoint, and Outlook

PHYSICAL DEMANDS

The physical demands described on the attached "Physical Demands of the Position" chart are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. See attached "Physical Demands of the Position".

CONFIDENTIAL INFORMATION

This position has access to confidential information – customer and staff emails, vendor agreements, and marketing database information.

Company Funds

This position has no access to company funds.