Digital Production Specialist, University Advancement

University at Buffalo; Buffalo (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

University at Buffalo's Division of University Advancement is seeking a detail-driven Digital Production Specialist to support email marketing and digital communications that connect alumni and donors to UB’s mission.

In this role, you’ll build Marketing Cloud campaigns, analyze performance, and collaborate with schools and units to deliver coordinated outreach while contributing to a cohesive online presence for UB’s audiences.

Qualifications

• Experience with email marketing campaigns.
• A track record of using data to inform outreach strategies.
• Strong collaboration across teams to execute campaigns.

Responsibilities

• Build and deploy Marketing Cloud campaigns using journeys, dynamic content, and templates.
• Analyze campaign performance and create stakeholder reports.
• Collaborate with schools/units to coordinate email communications across UB.
• Support website and social media updates to ensure cohesive online presence.

Skills

Email marketing

Data analysis

Campaign management

Marketing strategy

Tools

Salesforce Marketing Cloud

Analytics tools

Job description

Help power impactful digital engagement through strategy and insight.

The Division of University Advancement is seeking a detail-driven Digital Production Specialist to support email marketing and digital communications that connect alumni and donors to UB’s mission. In this role, you’ll help execute and optimize campaigns that advance student success, research, and philanthropic impact across the university.

Key Responsibilities Include

• Bring email campaigns to life by building and deploying effective Marketing Cloud campaigns, using journeys, dynamic content, and templates to drive engagement and support divisional goals.


• Turn data into actionable insight by analyzing campaign performance, developing reports for stakeholders, and using trends and testing (A/B, predictive scoring) to continuously improve outreach strategies.


• Partner across the division by supporting schools and units with their email communications, managing data requests, and collaborating with Advancement Communications, Application Support, and data teams to ensure coordinated, effective campaigns.


• Support a dynamic digital presence by serving as backup for website and social media updates and contributing to a cohesive, high-impact online experience for UB’s audiences.

What We're Looking For

If you’re passionate about digital communication, energized by data-driven decision-making, and excited to shape how a leading public research university engages its community, this is your opportunity. Join a collaborative, mission-driven team where your work drives meaningful connection and measurable impact.

Why UB Advancement

Join a mission-driven team advancing student success, groundbreaking research, and meaningful philanthropic impact at one of the nation’s leading public universities. Following the historic $1 billion Boldly Buffalo campaign, University Advancement is building on this extraordinary momentum—accelerating UB’s trajectory toward becoming a top 25 public research institution.

If you’re seeking purposeful work, strong career growth, and the opportunity to make a lasting difference, you’ll find it here. Join a collaborative, forward-thinking team connecting a global community of alumni and donors to bold ideas and transformative outcomes—

#AdvancingUB starts here

Learn More

• Our benefits, where we prioritize your well-being and success to enhance every aspect of your life.


• Being a part of the University at Buffalo community.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.