Digital Campaigns & Insights Specialist

University at Buffalo; Buffalo (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

University at Buffalo's Division of University Advancement is seeking a detail-driven Digital Production Specialist to support email marketing and digital communications that connect alumni and donors to UB’s mission.

In this role, you’ll build Marketing Cloud campaigns, analyze performance, and collaborate with schools and units to deliver coordinated outreach while contributing to a cohesive online presence for UB’s audiences.

Qualifications

• Experience with email marketing campaigns.
• A track record of using data to inform outreach strategies.
• Strong collaboration across teams to execute campaigns.

Responsibilities

• Build and deploy Marketing Cloud campaigns using journeys, dynamic content, and templates.
• Analyze campaign performance and create stakeholder reports.
• Collaborate with schools/units to coordinate email communications across UB.
• Support website and social media updates to ensure cohesive online presence.

Skills

Email marketing

Data analysis

Campaign management

Marketing strategy

Tools

Salesforce Marketing Cloud

Analytics tools

Job description

University at Buffalo's Division of University Advancement is seeking a detail-driven Digital Production Specialist to support email marketing and digital communications that connect alumni and donors to UB’s mission.

In this role, you’ll build Marketing Cloud campaigns, analyze performance, and collaborate with schools and units to deliver coordinated outreach while contributing to a cohesive online presence for UB’s audiences.