Digital Production Specialist, University Advancement

State University of New York at Buffalo; New York (NY); On-site; USD 52,000 - 55,000; Full time

Job summary

The University at Buffalo's Division of University Advancement seeks a Digital Production Specialist to support email marketing and digital communications that connect alumni and donors to UB’s mission. In this role, you’ll help execute and optimize campaigns that advance student success, research, and philanthropic impact across the university.

You will build and deploy Marketing Cloud campaigns, analyze performance, and partner with schools and units to deliver coordinated, high-impact

Qualifications

• Bachelor’s degree or equivalent combination of education and professional experience is required.
• Minimum of 1 year of experience developing email campaigns and analyzing outcomes.
• Experience with digital communications, especially email and social media.
• Experience with email marketing platforms (Marketing Cloud preferred).
• Experience tracking analytics and using data to inform decisions.
• Experience with website content management systems (CMS) and posting on social media.

Responsibilities

• Bring email campaigns to life by building and deploying Marketing Cloud campaigns, using journeys, dynamic content, and templates.
• Turn data into actionable insight by analyzing performance and creating stakeholder reports.
• Collaborate across the division to support schools and units with their email communications and data requests.
• Support a dynamic digital presence by backing up website and social media updates and ensuring a cohesive online experience.

Skills

Email campaigns

Digital communications

Campaign analytics

Social media management

Education

Bachelor’s degree or equivalent

Tools

Marketing Cloud

CMS

Job description

Digital Production Specialist, University Advancement

Position Title Digital Production Specialist, University Advancement

Help power impactful digital engagement through strategy and insight.

The Division of University Advancement is seeking a detail-driven Digital Production Specialist to support email marketing and digital communications that connect alumni and donors to UB’s mission. In this role, you’ll help execute and optimize campaigns that advance student success, research, and philanthropic impact across the university.

Key responsibilities include:

• Bring email campaigns to life by building and deploying effective Marketing Cloud campaigns, using journeys, dynamic content, and templates to drive engagement and support divisional goals.
• Turn data into actionable insight by analyzing campaign performance, developing reports for stakeholders, and using trends and testing (A/B, predictive scoring) to continuously improve outreach strategies.
• Partner across the division by supporting schools and units with their email communications, managing data requests, and collaborating with Advancement Communications, Application Support, and data teams to ensure coordinated, effective campaigns.
• Support a dynamic digital presence by serving as backup for website and social media updates and contributing to a cohesive, high-impact online experience for UB’s audiences.

What We’re Looking For

If you’re passionate about digital communication, energized by data-driven decision-making, and excited to shape how a leading public research university engages its community, this is your opportunity. Join a collaborative, mission-driven team where your work drives meaningful connection and measurable impact.

Why UB Advancement

Join a mission-driven team advancing student success, groundbreaking research, and meaningful philanthropic impact at one of the nation’s leading public universities. Following the historic $1 billion Boldly Buffalo campaign, University Advancement is building on this extraordinary momentum—accelerating UB’s trajectory toward becoming a top 25 public research institution.

If you’re seeking purposeful work, strong career growth, and the opportunity to make a lasting difference, you’ll find it here. Join a collaborative, forward-thinking team connecting a global community of alumni and donors to bold ideas and transformative outcomes—

#AdvancingUB starts here.

Learn more:

• Our benefits , where we prioritize your well-being and success to enhance every aspect of your life.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications

• Bachelor’s degree or equivalent combination of education and professional experience is required. Preferably holds a degree in communications, marketing, public relations, media study, or similar field.
• A minimum of 1 year of experience working to develop email campaigns and analyze outcomes.
• Experience in and enthusiasm for working with digital communications, especially email and social media.
• Experience with email marketing platforms (Marketing Cloud preferred).
• Experience tracking, assessing and making recommendations on analytics.
• Experience with website content management systems ( CMS ).
• Experience posting on social media platforms.

Preferred Qualifications

Our University Community

Prodig+ No

Executive Position

Executive Position No

Physical Demands

Driving Requirements

Driving Requirements This position will never drive a university owned vehicle.

Salary Range

Salary Range $52,000 - $55,000

Additional Salary Information

Job Type

Job Type Full-Time

Campus

Campus South Campus

Posting Alerts

Special Instructions Summary

Additional Information

Is a background check required for this posting?

No

Contact Information

Contact's Name

Contact's Pronouns

she/her/hers

Contact's Title

Executive Director for Talent and Culture

Contact's Email

Contact's Phone

716-829-2706

Posting Dates

Posted 07/24/2026

Deadline for Internal Applicants

08/07/2026

Deadline for External Applicants

Date to be filled

References

Number of References Required

3

Reference Cutoff Date

Instructions to Applicant

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Please indicate your current employment affiliation with the University at Buffalo.
• • Faculty
  • Faculty Student Association (FSA)
  • Research Foundation Employee
  • State Classified
  • State Professional
  • UB Foundation
  • TA/GA
  • Student
  • No Current Employment Affiliation
• * How did you first hear about this employment opportunity?
• • AcademicKeys.com
  • CareerExposure.com
  • CareerWomen.com
  • Chronicle of Higher Education
  • DiversitySearch.com
  • GoogleJobs.com
  • HERCjobs.org
  • HigherEdJobs.com
  • IMDiversity.com
  • Indeed.com
  • LinkedIn.com
  • MBACareers.com
  • Conference
  • Personal Referral
  • UBJobs.buffalo.edu
  • Other
• * Are you a SUNY employee eligible for special consideration as a result of retrenchment?
• • Yes
  • No

UB is an AA/EOE and welcomes all to apply including veterans and individuals with disabilities. Arrangements will be made if an applicant has a disability in order to provide access to the application, interview and selection process upon request. Reasonable accommodation requests must be made in a timely manner by email at [e-mail] or by phone [phone].