Digital Product Manager

Good co India; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Good co India is seeking a senior digital product manager to drive the vision, roadmap, and lifecycle of our web, mobile, and SaaS offerings. You will translate customer insights into PRDs, collaborate with engineering, design, marketing, and sales, and relentlessly prioritise features that maximize value and feasibility.

You will lead data-driven decisions using KPIs, perform market research and A/B testing, and champion go-to-market plans to maximize adoption and revenue across platforms.

Qualifications

• Experience shaping digital product strategy and roadmaps.
• Ability to translate user needs into PRDs and stories.
• Proven track record with web/mobile/SaaS products.
• Familiarity with analytics and growth metrics.
• Experience with cross-functional teams and agile processes.

Responsibilities

• Define and execute the digital product vision and roadmap.
• Manage end-to-end product lifecycle from ideation to launch.
• Conduct market research and customer interviews for opportunities.
• Translate requirements into PRDs, user stories, and acceptance criteria.
• Collaborate with engineering, design, marketing, and sales teams.
• Prioritize backlogs and balance value, impact, and feasibility.
• Analyze KPIs and dashboards to drive decisions.
• Plan A/B tests and usability studies to improve metrics.
• Develop go-to-market strategies and adoption plans.
• Monitor acquisition, activation, retention, churn, and revenue.
• Coordinate releases and communicate progress to stakeholders.
• Ensure usability, accessibility, performance, and security.
• Gather feedback and refine features for outcomes.
• Present performance and roadmap updates to senior management.

Skills

Product strategy

Roadmap planning

Customer discovery

User experience

Go-to-market

Data-driven decisions

Stakeholder management

Cross-functional collaboration

Agile/Scrum

Prioritisation

Education

Bachelor's degree in Business/CS/IT/Engineering/Marketing or related field

MBA (advantage)

Tools

Jira

Confluence

Productboard

Figma

Job description

Role & responsibilities

• Define and execute the digital product vision, strategy, and roadmap aligned with business objectives and customer needs.
• Manage the end-to-end product lifecycle, from ideation and market research to development, launch, optimisation, and continuous improvement.
• Conduct market research, competitor analysis, and customer interviews to identify opportunities for new features and product enhancements.
• Translate business requirements and customer feedback into product requirements documents (PRDs), user stories, and acceptance criteria.
• Collaborate with engineering, UX/UI design, marketing, sales, analytics, and customer success teams to deliver high-quality digital products.
• Prioritise product backlogs, manage feature roadmaps, and balance customer value, business impact, technical feasibility, and delivery timelines.
• Analyse product performance using KPIs, OKRs, dashboards, funnel analysis, and user behaviour data to drive informed decisions.
• Plan and execute A/B tests, usability studies, and product experiments to improve conversion rates, engagement, and retention.
• Develop go-to-market strategies, product positioning, launch plans, and adoption initiatives in collaboration with marketing and business teams.
• Monitor customer acquisition, activation, retention, churn, and revenue metrics to identify opportunities for product growth.
• Coordinate product releases, manage dependencies, communicate progress, and mitigate delivery risks.
• Ensure digital products meet usability, accessibility, performance, security, and quality standards.
• Gather stakeholder feedback and continuously refine product features to improve customer satisfaction and business outcomes.
• Present product performance, strategic recommendations, and roadmap updates to senior management and relevant stakeholders.

Preferred candidate profile

• Bachelor's degree in Business Administration, Computer Science, Information Technology, Engineering, Marketing, or a related field; an MBA is an advantage.
• 5 to 10 years of experience in digital product management, product development, business analysis, or related roles.
• Proven experience managing web applications, mobile applications, SaaS platforms, or other digital products throughout their lifecycle.
• Strong understanding of product strategy, roadmap planning, customer discovery, user experience, product prioritisation, and go-to-market execution.
• Experience writing PRDs, user stories, acceptance criteria, and product specifications for engineering and design teams.
• Proficiency in product management tools such as Jira, Confluence, Productboard, and Figma.
• Hands‑on experience with product analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms.
• Understanding of A/B testing, funnel analysis, conversion rate optimisation, customer segmentation, and retention analytics.
• Working knowledge of APIs, databases, software development processes, and Agile/Scrum methodologies.
• Ability to use data, customer insights, and market research to make evidence‑based product decisions.
• Strong stakeholder‑management, communication, presentation, problem‑solving, and prioritisation skills.
• Experience collaborating with cross‑functional teams and managing multiple product initiatives in a fast‑paced environment.
• Ability to align product decisions with business goals, customer expectations, technical constraints, and commercial outcomes.
• Preferred certifications: Certified Scrum Product Owner (CSPO), Professional Scrum Product Owner (PSPO), or relevant product management and analytics certifications.
• A demonstrable track record of launching digital products or features and improving measurable outcomes such as conversion, engagement, retention, and revenue.