Digital Platforms Manager, Ballet Websites & E‑Commerce

Playbill, Inc.; New York, Northern (NY, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

New York City Ballet is seeking a Manager, Digital Platforms to lead the day-to-day operation of nycballet.com and davidhkochtheater.com, ensuring reliable digital experiences and seamless ticket sales. You will manage content, QA, and external vendor work, while coordinating with marketing, IT, and leadership to support season builds and promotions.

You’ll collaborate with multiple departments, maintain accessibility and SEO standards, and monitor analytics to optimize performance and patron

Qualifications

• Bachelor's Degree required and 5+ years in web content development or management.
• Strong knowledge of CMS systems, project management tools, and analytics platforms.
• Experience with e-commerce, ticketing, and PCI/privacy considerations is a plus.
• Excellent written and verbal communication, with ability to lead cross-functional teams.

Responsibilities

• Oversee content management and development for two CMS-driven sites with integrated e-commerce.
• Coordinate with marketing, IT, Box Office, and Customer Care to support season builds and on-sales.
• Publish content across nycballet.com and related sites with internal stakeholders and LCPA.
• Manage QA standards, testing documentation, and issue resolution across platforms.

Skills

Project management

Communication skills

Analytical thinking

Team collaboration

Problem solving

Education

Bachelor's Degree

Tools

HTML/CSS

CMS platforms

Airtable

Trello

Freshdesk

Google Analytics 4

Google Looker Studio

Google Tag Manager

ElasticSearch/Swiftype

Tessitura

REST API integrations

Adobe Photoshop

Job description

New York City Ballet is seeking a Manager, Digital Platforms to lead the day-to-day operation of nycballet.com and davidhkochtheater.com, ensuring reliable digital experiences and seamless ticket sales. You will manage content, QA, and external vendor work, while coordinating with marketing, IT, and leadership to support season builds and promotions.

You’ll collaborate with multiple departments, maintain accessibility and SEO standards, and monitor analytics to optimize performance and patron