Digital Platforms Architect for Marketing Ops & Analytics

Mitsubishi Electric US, Inc.; Vernon Hills (IL); On-site; USD 37,000 - 51,000; Full time

Benefits offered by this job

Vacation time

Sick time

Parental leave

401(k) eligibility

Paid time off

Job summary

Mitsubishi Electric US, Inc. is seeking a Digital Platforms Administration & Optimization Specialist to support our marketing operations.

Under supervision, you will maintain digital platforms, support marketing automation and CRM processes, ensure data integrity, and deliver insights that improve lead generation and engagement. You will collaborate with Sales, IT, BI, and Product Management to govern platforms, run A/B tests, monitor performance, and optimize campaigns across websites and

Qualifications

• Bachelor's in Marketing Communications or 4+ years hands-on with digital marketing platforms.
• Working knowledge of CRM, marketing automation, CMS, analytics, and reporting platforms.
• Understanding of lead management, customer journey development, and marketing attribution.
• Familiarity with SEO, AI-search optimization, accessibility best practices.
• Strong analytical, troubleshooting, and problem-solving skills.
• Ability to manage multiple projects and priorities with attention to detail.
• Strong communication and collaboration across technical and non-technical teams.

Responsibilities

• Administer, optimize, and continuously improve digital platforms for marketing efficacy.
• Configure CRM, marketing automation, forms, workflows, and campaign tracking.
• Manage lead data, scoring, lifecycle, and reporting accuracy.
• Monitor analytics and provide insights to improve pipeline and performance.
• Ensure governance, data hygiene, and compliance across platforms.
• Collaborate with Sales, IT, BI, and Product Management to drive initiatives.

Skills

CRM systems

Marketing automation

Analytics

Lead management

Data governance

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Marketing Communications or 4+ years hands-on experience with digital marketing platforms

Job description

Mitsubishi Electric US, Inc. is seeking a Digital Platforms Administration & Optimization Specialist to support our marketing operations.

Under supervision, you will maintain digital platforms, support marketing automation and CRM processes, ensure data integrity, and deliver insights that improve lead generation and engagement. You will collaborate with Sales, IT, BI, and Product Management to govern platforms, run A/B tests, monitor performance, and optimize campaigns across websites and