Digital Paid Media Strategist - Hybrid

Travel-Leisure-Co; Orlando (FL); Hybride; USD 70 000 - 95 000; Plein temps

Avantages offerts par ce poste

Medical

Dental

401k with employer match

Résumé du poste

Travel + Leisure Co. in Orlando is seeking a Digital Paid Media Analyst to support strategy implementation and optimization across paid search, paid social, programmatic display, and online video for multiple brands.

This hybrid role collaborates with marketing, analytics, and creative teams and with agencies to plan, launch, monitor, and optimize campaigns to meet key KPIs such as membership, bookings, and brand awareness.

Qualifications

• 2–5+ years of paid search planning/strategy, social, digital media planning or buying, analytics, or digital campaign management.
• Experience developing CRM/1st party data digital strategies is a plus.
• Bing/Google Ads and Google Analytics certifications are heavily preferred.

Responsabilités

• Support strategy implementation, optimization, and day-to-day execution of digital paid media programs across key brands.
• Build, launch, and manage campaign delivery across paid search, programmatic mobile & display, and paid social.
• Collaborate with internal teams to deploy and evolve campaigns based on changing business needs.

Connaissances

Digital advertising

Paid search

Paid social

Programmatic

Analytics

Formation

Bachelor’s degree

Outils

Google Ads

Microsoft Ads

Meta (Facebook)

Pinterest

DSPs (Amazon DSP, DV360)

Description du poste

Travel + Leisure Co. in Orlando is seeking a Digital Paid Media Analyst to support strategy implementation and optimization across paid search, paid social, programmatic display, and online video for multiple brands.

This hybrid role collaborates with marketing, analytics, and creative teams and with agencies to plan, launch, monitor, and optimize campaigns to meet key KPIs such as membership, bookings, and brand awareness.