Hybrid Paid Digital Media Analyst

Travel + Leisure Co.; Orlando (FL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Wellness program

Employee Assistance Program

Job summary

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company. We are seeking a Digital Paid Media Analyst to support strategic implementation and optimization across paid search, social, display, and video, partnering with agency teams and internal stakeholders.

This hybrid role is onsite in Orlando four days a week with remote work Thursday and Friday. You will help drive membership acquisition, bookings, retention and brand awareness through data-driven media

Qualifications

• Bachelor’s degree required.
• 2–5+ years of paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
• Experience with CRM/1st party data strategies is a plus.

Responsibilities

• Support strategy implementation, optimization, and day-to-day execution of digital paid media programs across key brands.
• Build, launch, and implement campaign delivery across channels including paid search, programmatic, and paid social.
• Facilitate research and analysis to identify optimal media channel mix and partners.
• Collaborate with internal teams to deploy and evolve programs based on changing business needs.
• Monitor campaigns with DSPs and social platforms, adjust bidding and pacing to meet KPIs.
• Develop insights from reports/dashboards to improve performance and recommendations for future campaigns.

Skills

Paid media strategy

Campaign optimization

Digital analytics

Cross-functional collaboration

Creative asset review

CRM/1st party data

Verbal & written communication

Presentation skills

Analytical thinking

Agency collaboration

Education

Bachelor’s degree

Tools

Google Ads

DV360

Sizmek

DoubleClick

Google Analytics

Omniture

Amazon DSP

Pinterest

Job description

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company. We are seeking a Digital Paid Media Analyst to support strategic implementation and optimization across paid search, social, display, and video, partnering with agency teams and internal stakeholders.

This hybrid role is onsite in Orlando four days a week with remote work Thursday and Friday. You will help drive membership acquisition, bookings, retention and brand awareness through data-driven media