Digital Paid Media Analyst — Growth & Optimization

Travel + Leisure Co.; Orlando (FL); Híbrido; USD 70.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Dental

Vision

401k with employer match

Wellness program

Paid time off

Descripción de la vacante

Travel + Leisure Co. is seeking a Digital Paid Media Analyst to support strategic implementation and optimization of paid digital campaigns across search, social, programmatic, display, and video for multiple brands.

This role partners with agency and internal teams to drive membership acquisition, bookings, retention, and brand awareness. Reporting to the Manager, Digital Paid Media, you will work in a hybrid role based in Orlando, collaborating with campaign management, analytics, and creative

Formación

• Bachelor’s degree required.
• Bing/Google Ads and Google Analytics certifications preferred.
• Meta Certification preferred; Google Display/Video certifications highly preferred.

Responsabilidades

• Support strategy implementation, optimization, and day-to-day execution of digital paid media across paid search, social, programmatic, and display.
• Build, launch, and optimize campaigns across channels with strong adherence to KPIs.
• Collaborate with marketing, analytics, and creative teams to adapt programs to business needs.
• Monitor campaigns with DSPs and social platforms to meet delivery, performance, and revenue goals.
• Provide insights from dashboards and reports to improve campaign effectiveness.
• Develop best practices and influence cross-channel strategies with paid search, SEO, and analytics peers.

Conocimientos

Google Ads

Meta Certification

Display/Video advertising

DSPs

Analytics & insights

CRM/1st party data

Strong communication

Problem solving

Attention to detail

Educación

Bachelor’s degree

Herramientas

Google Analytics

Omniture

DoubleClick

Sizmek

Descripción del empleo

Travel + Leisure Co. is seeking a Digital Paid Media Analyst to support strategic implementation and optimization of paid digital campaigns across search, social, programmatic, display, and video for multiple brands.

This role partners with agency and internal teams to drive membership acquisition, bookings, retention, and brand awareness. Reporting to the Manager, Digital Paid Media, you will work in a hybrid role based in Orlando, collaborating with campaign management, analytics, and creative